Director, SEO

What You'll Do

• SEO Strategy
• Develop and lead SEO strategies that increase organic visibility, qualified leads, and client growth.
• Conduct technical SEO audits and create prioritized action plans based on business impact.
• Stay ahead of Google's evolving algorithms, AI Overviews, and emerging search trends.
• Client Leadership
• Serve as the strategic SEO partner for key client accounts.
• Present recommendations and performance updates with confidence.
• Partner with internal teams to execute SEO initiatives successfully.
• Technical SEO
• Lead technical audits using tools such as Ahrefs, Screaming Frog, Google Search Console, and GA4.
• Identify opportunities related to crawlability, indexation, schema, internal linking, site architecture, page performance, redirects, and content quality.
• Work closely with developers to implement technical recommendations.
• Local SEO & Content
• Develop local SEO strategies focused on Google Business Profiles, citation consistency, and location page optimization.
• Build content strategies that support both traditional search and AI driven search experiences while strengthening E-E-A-T signals.
• Product Development and R&D
• Work with our product and engineering teams to be at the forefront of automating and improving the ROI of what we deliver to our customers.

Qualifications

• 7+ years of SEO experience with strong technical SEO expertise.
• Experience leading SEO strategy for multiple clients or brands.
• Advanced proficiency with Ahrefs and Google Search Console.
• Experience with Screaming Frog, GA4, and Looker Studio.
• Comfortable reading HTML and basic PHP.
• Strong understanding of technical SEO, schema, internal linking, site architecture, local SEO, and Google Business Profiles.
• Knowledge of AI Overviews, Generative Engine Optimization (GEO), and modern search trends.
• Exceptional communication and client presentation skills.

Preferred

• Law firm SEO experience.
• Experience leading or mentoring SEO teams.
• Familiarity with WordPress and technical website implementations.
• Experience with BrightLocal or Whitespark.

Success in This Role

The ideal Director of SEO is curious, analytical, and constantly learning. They combine technical expertise with strategic thinking, prioritize work based on business impact, and help clients win in increasingly competitive search environments. Excited to and embraces AI and our engineering and product team to automate and improve the effectiveness of what we can deliver.

Compensation & Benefits

Pursuant to applicable pay transparency laws, the Company reasonably expects the salary range for this position to be $120,000 to $145,000 annually. In addition to base salary and commission, FirmPilot offers:

• 100% premium cost for employee: health, dental, and vision coverage
• Discretionary paid time off
• 11 holidays observed, and 2 floating holidays
• Full remote work environment