Director, Search & Discoverability

Key Responsibilities

• Develop the strategy and roadmap for search and discoverability across all surfaces, spanning SEO, AEO, YouTube, forums like Reddit, and emerging discovery channels
• Own the full set of inputs that drive organic performance—technical, content, architecture, structured data, brand, and more
• Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization
• Build and own search measurement and data in partnership with Data and Finance, including rankings, share of voice, traffic quality, conversion, and attribution mapping
• Oversee agency partners and build the Search & Discoverability org
• Collaborate deeply with product and engineering teams to inform the roadmap, improve site and signal quality, and build the tracking and infrastructure that search programs depend on
• Partner with cross-functionally to set shared objectives, align on learning agendas, and drive accountability against measurable business growth
• Evaluate query-level, surface-level, and content-level insights to guide optimization, product decisions, and resource investment—and ultimately drive improved customer outcomes
• Lead cross-functional reviews, planning cycles, and post-mortems to ensure the organization has clear visibility into results and is operating strategically
• Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results
• Stay current with search trends, algorithm and answer-engine shifts, and platform capabilities to regularly innovate and identify new opportunities for reach and efficiency

Qualifications

• 10+ years of experience in search, SEO/AEO and organic growth, ideally within a consumer marketplace
• A proven track record of building and scaling search programs across multiple surfaces that drive measurable business outcomes
• Relentless focus on measurable impact and driving real, rapid and sustainable business growth
• Demonstrated expertise across the inputs that drive search and discoverability outcomes —technical SEO, content strategy, structured data, authority building, and answer-engine optimization—plus fluency with newer discovery surfaces like YouTube and community platforms
• Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations
• Experience informing product decisions and partnering closely with product and engineering teams to ship against a shared roadmap with measurable results
• A genuine obsession with the customer and a habit of grounding every decision in how and where people find answers and information
• A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence
• Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams
• A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities