Director, Sales & Marketing

About the role

This role is ideal for someone who naturally balances strategic thinking with execution, structure with flexibility, and accountability with trust. A builder who can build the structure, create the systems, establish accountability, and still allow talented salespeople the freedom to do what they do best — sell.

Responsibilities

• Build and lead the commercial infrastructure across sales, marketing, pricing, and go-to-market strategy
• Create systems, cadence, accountability, and operational clarity without overcomplicating the organization
• Establish structure that empowers the sales team rather than slowing them down
• Drive CRM adoption, forecasting discipline, and pipeline visibility across a distributed sales organization
• Recruit strong talent, clarify expectations, and create an environment where high performers can thrive
• Balance autonomy with accountability — knowing when to step in and when to stay out of the way
• Lead multiple initiatives simultaneously while keeping the organization aligned and moving forward
• Bring order, consistency, and execution to a growing company without creating bureaucracy

Requirements

• Naturally strategic but execution-oriented
• Able to build systems and actually ensure they are followed through to completion
• Comfortable getting into details without becoming controlling
• Creates accountability without micromanaging
• Gives strong salespeople room to operate while still maintaining standards
• Organized, composed, and able to reprioritize quickly as business needs shift
• Direct, professional, and respected by both executives and frontline teams
• Strong enough to lead change without creating unnecessary friction
• Energized by unfinished playbooks, open seats, and opportunities to build

Qualifications

• Experience leading both sales and marketing as one commercial function
• Proven success building or restructuring commercial teams and processes
• Multi-location or distributed sales leadership experience
• Strong operational and organizational leadership capability
• CRM implementation and adoption leadership
• Experience creating pricing discipline, forecasting rhythm, and measurable accountability
• B2B leadership experience preferred

Skills

• Strategic thinking
• Execution-oriented
• Systems-building
• Accountability creation
• Talent recruitment and development
• Autonomy balancing
• Initiative-taking
• Change leadership

Benefits

• Competitive base salary, experience-adjusted + performance bonus (target tied to commercial KPIs and SMART goals)
• Profit sharing & retirement: SEP IRA contributions and annual profit-sharing bonuses
• Health benefits: Affordable medical, dental, and vision plans
• Career path: Documented path to VP, Sales & Marketing (CRO equivalent) — in writing, not hypothetical
• Autonomy: SLT seat, direct report to the President, real authority to build and decide

Pay

Compensation: Competitive base salary, experience-adjusted + performance bonus (target tied to commercial KPIs and SMART goals)

Schedule

Full-time | Exempt | Hybrid (SLT in-office cadence)