Director, Sales & Marketing

Responsibilities

• Own and drive all financial aspects of a SaaS sales organization, including ARR growth, pipeline health, budgeting, forecasting accuracy, and ROI across sales and marketing initiatives.
• Lead and optimize a full-cycle enterprise software sales function, including sales operations, pipeline management, and CRM discipline to ensure predictable revenue performance.
• Champion adoption of modern sales technologies and SaaS tooling (e.g., CRM, sales engagement platforms, forecasting tools, AI-driven analytics) to improve rep productivity, pipeline visibility, and conversion rates.
• Drive AI-enabled and data-driven sales strategies, leveraging automation and analytics to enhance lead scoring, opportunity prioritization, forecasting accuracy, and deal execution.
• Partner closely with Marketing and Business Development to develop digital-first demand generation strategies, using marketing automation, performance analytics, and intent data to drive qualified pipeline.
• Build and scale a high-performing sales team capable of effectively articulating technical product value, integrations, and platform capabilities to both technical and non-technical buyers.
• Develop deep understanding of nSide’s platform, product roadmap, and competitive differentiation to position solutions effectively in a SaaS and public sector landscape.
• Establish strong relationships with district leaders, IT stakeholders, and public safety partners by aligning software capabilities with operational, compliance, and safety needs.
• Collaborate with executive leadership on go-to-market strategy, pricing models, customer segmentation, and expansion strategies (e.g., upsell, cross-sell, renewals).
• Foster a culture of continuous improvement, experimentation, and technology adoption within the sales organization.
• Represent nSide at conferences, trade shows, and customer engagements, showcasing the value of our software platform and technology ecosystem.
• Utilize market intelligence, customer data, and competitive analysis to inform product positioning and software sales strategy.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
• 10+ years of experience in SaaS or enterprise software sales, with clear success selling complex, multi-stakeholder solutions.
• 5+ years of experience leading and scaling software sales teams, including pipeline management, sales operations, and revenue forecasting.
• Demonstrated success driving growth in a subscription-based or recurring revenue model (ARR/MRR) environment.
• Strong proficiency with modern sales tech stacks (e.g., Salesforce or similar CRM, sales engagement tools, forecasting platforms, marketing automation systems).
• Experience leveraging AI tools, automation, and analytics within a software sales organization to improve performance and efficiency.
• Proven ability to sell technical solutions, translate product capabilities into business value, and engage with both business and technical stakeholders (e.g., IT, security, operations).
• Strong analytical skills, including experience with data-driven decision-making, pipeline analytics, and SaaS metrics (CAC, LTV, churn, etc.).
• Excellent communication, presentation, and executive-level relationship management skills.
• Ability to thrive in a high-growth, technology-driven environment and lead change effectively.
• Willingness to travel for client meetings, industry events, and conferences as needed.

Preferred Qualifications

• Experience selling into K-12, education, public sector, or government markets, particularly within technology or SaaS.
• Background in school safety, emergency management, compliance, or mission-critical software platforms.
• Experience working in a growth-stage SaaS company or scaling a sales organization through rapid expansion.

Pay

$100,000 - $110,000 per year.