Director, Sales - LA28 Olympic & Paralympic Games

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

About the role

The Director of Premium Sales for the LA28 Olympic Games will be responsible for helping to develop and execute a strategic sales plan to maximize revenue from premium ticket sales, hospitality packages, and premium experiences. This role requires a dynamic leader with extensive experience in sports sales, exceptional networking abilities, and a proven track record in achieving ambitious sales targets.

Responsibilities

• Develop and implement comprehensive sales strategies for premium tickets, hospitality packages, and premium experiences.
• Collaborate with the VP of sales/service, Dir of Service, marketing and events teams to align sales initiatives with promotional campaigns.
• Lead and mentor a team of sales professionals to achieve and exceed sales targets.
• Set clear performance goals and provide ongoing coaching and feedback.
• Build and maintain strong relationships with high-net-worth individuals, corporate clients, and key stakeholders.
• Identify and engage potential clients through networking, industry events, and targeted outreach.
• Actively sell premium tickets, hospitality suites, and premium experiences to high-net-worth individuals, corporate clients, and key stakeholders.
• Achieve and exceed individual sales targets through effective sales strategies and techniques.
• Monitor sales performance and adjust strategies to ensure targets are met.
• Conduct market research to identify trends, competitive landscape, and opportunities for growth.
• Use data-driven insights to inform sales strategies and decision-making.
• Negotiate and finalize contracts with clients, ensuring mutually beneficial agreements.
• Collaborate with legal and finance teams to ensure compliance and profitability.
• Work closely with event organizers to ensure premium sales align with event logistics and customer experience.
• Provide input on the design and delivery of hospitality and premium experiences.
• Prepare regular reports on sales performance, forecasts, and market trends for senior management.
• Utilize CRM systems to track sales activities and client interactions.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Sports Management, or a related field. Master’s degree preferred.
• Minimum of 10 years of experience in sales, with at least 5 years in a leadership role within the sports or entertainment industry.
• Proven track record of achieving and exceeding sales targets for premium products or services.
• Strong network of contacts within the sports, entertainment, and corporate sectors.
• Excellent communication, negotiation, and presentation skills.
• Ability to work under pressure and manage multiple priorities in a fast-paced environment.
• Proficiency in CRM software and Microsoft Office Suite.
• Willingness to travel as required.

Pay

Hiring rate range: $69,694 – $92,925 annually.