Director, Sales - LA28 Olympic & Paralympic Games

Key Responsibilities

• Develop and implement comprehensive sales strategies for premium tickets, hospitality packages, and premium experiences.
• Collaborate with the VP of sales/service, Dir of Service, marketing and events teams to align sales initiatives with promotional campaigns.
• Lead and mentor a team of sales professionals to achieve and exceed sales targets.
• Set clear performance goals and provide ongoing coaching and feedback.
• Build and maintain strong relationships with high-net-worth individuals, corporate clients, and key stakeholders.
• Identify and engage potential clients through networking, industry events, and targeted outreach.
• Actively sell premium tickets, hospitality suites, and premium experiences to high-net-worth individuals, corporate clients, and key stakeholders.
• Achieve and exceed individual sales targets through effective sales strategies and techniques.
• Monitor sales performance and adjust strategies to ensure targets are met.
• Conduct market research to identify trends, competitive landscape, and opportunities for growth.
• Use data-driven insights to inform sales strategies and decision-making.
• Negotiate and finalize contracts with clients, ensuring mutually beneficial agreements.
• Collaborate with legal and finance teams to ensure compliance and profitability.
• Work closely with event organizers to ensure premium sales align with event logistics and customer experience.
• Provide input on the design and delivery of hospitality and premium experiences.
• Prepare regular reports on sales performance, forecasts, and market trends for senior management.
• Utilize CRM systems to track sales activities and client interactions.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sports Management, or a related field. Master’s degree preferred.
• Minimum of 10 years of experience in sales, with at least 5 years in a leadership role within the sports or entertainment industry.
• Proven track record of achieving and exceeding sales targets for premium products or services.
• Strong network of contacts within the sports, entertainment, and corporate sectors.
• Excellent communication, negotiation, and presentation skills.
• Ability to work under pressure and manage multiple priorities in a fast-paced environment.
• Proficiency in CRM software and Microsoft Office Suite.
• Willingness to travel as required.