Director - RVS Product Marketing

About Our Company

We're a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Responsibilities

• Develop the product marketing program and strategy, including product messaging and positioning, communication plan, and implementation plan that is consistent with Company strategy.
• Coordinate with Company-wide partners to ensure one integrated strategy, plan, and process for program implementation.
• Lead the competitive intelligence function.
• Provide tactical direction and support for program implementation.
• Write product positioning and marketing collateral for products.
• Drive execution of projects on time, with excellence in quality, within budget, and on brand.
• Build and manage relationships with internal or external business partners (wholesalers) to drive marketing programs.
• Lead team to develop, manage, and continually improve program content, requirements, and process.
• Develop metrics and monitor results of all programs or initiatives and provide recommendations for ongoing improvements.
• Provide effective leadership to direct reports incorporating performance management practices through individual performance plans, periodic reviews, feedback sessions, coaching, and development.

Requirements

• 10+ years' relevant experience
• Series 7 or ability to obtain within 120 days

Preferred Qualifications

• Five or more years insurance industry experience in sales or marketing role
• Ability to influence and collaborate with or lead across the organization and at all levels to drive results
• Proven people leadership skills
• Highly effective communication skills as well as writing/editorial skills
• Ability to lead, influence, communicate, and interact with people at all levels across the organization
• Strong project management skills
• Creative and strategic in solving problems as well as the ability to be flexible as needs change, and willing to do hands-on work

Visa Sponsorship

Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

In-Office Collaboration

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Pay

The estimated base salary for this role is $122,400 - $168,300 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role.

Benefits

We offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental, and life insurances.

Schedule

Full time, exempt.