Director - RVS Product Marketing

We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager, and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities.

About the role

Provides strategic direction for product marketing programs including tactical direction for product marketing strategies, tactics, communications, and tools. This position is responsible for the development and implementation of product marketing strategies to drive measurable business results. Partners with internal and external partners to ensure execution of strategies or initiatives.

Responsibilities

• Develop the product marketing program and strategy, including product messaging and positioning, communication plan, and implementation plan consistent with Company strategy.
• Coordinate with Company-wide partners to ensure one integrated strategy, plan, and process for program implementation.
• Lead the competitive intelligence function.
• Provide tactical direction and support for program implementation.
• Write product positioning and marketing collateral for products.
• Drive execution of projects on time, with excellence in quality, within budget, and on brand.
• Build and manage relationships with internal or external business partners (wholesalers) to drive marketing programs.
• Lead team to develop, manage, and continually improve program content, requirements, and process.
• Develop metrics and monitor results of all programs or initiatives; provide recommendations for ongoing improvements.
• Provide effective leadership to direct reports incorporating performance management practices through individual performance plans, periodic reviews, feedback sessions, coaching, and development.

Requirements

• 10+ years' relevant experience
• Series 7 or ability to obtain within 120 days

Qualifications

• Five or more years insurance industry experience in sales or marketing role
• Ability to influence and collaborate with or lead across the organization and at all levels to drive results
• Proven people leadership skills
• Highly effective communication skills as well as writing/editorial skills
• Strong project management skills
• Creative and strategic in solving problems; ability to be flexible as needs change and willing to do hands-on work

Schedule

Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations.

Pay

The estimated base salary for this role is $122,400 - $168,300 per year. We have a pay-for-performance compensation philosophy. Initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. Most roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives.

Benefits

• Vacation time
• Sick time
• 401(k)
• Health, dental, and life insurances

Applicants must have valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).