Director, Revenue Marketing

Troy, AL | On Site

About the role

The Director, Revenue Marketing will work with the Assistant Athletics Director of Marketing to drive awareness and attendance for all athletic programs while increasing fan engagement. The primary objective is to provide a top-tier game atmosphere for all home athletic events while continuing to drive revenue for the Athletics Department. This position reports directly to the Deputy Athletics Director for External Relations / Revenue Generation.

Responsibilities

• Oversee all operations and sales for gameday special events and activities
• Design and implement fan experience, marketing, and sales campaigns for assigned sports
• Assist the Deputy Athletics Director and Assistant Athletics Director in the game presentation of men’s football and basketball games
• Assist the Deputy Athletics Director and Assistant Athletics Director of Marketing & Fan Engagement in all marketing and sales campaigns surrounding revenue generating sports
• Support the Assistant Athletics Director of Marketing & Fan Engagement in recruitment, scheduling, and training of the student intern program
• Oversee all operations and sales for property specific revenue drivers
• Coordinate and implement activation features within the university athletics app
• Coordinate with the Assistant Athletics Director of Marketing & Fan Engagement on social media campaigns
• Work directly with university sports properties on fulfillment and in-game sponsorship activations for home sports games
• Analyze data from email correspondence, social media, and the university athletics app to ensure that sponsors receive optimal ROI and advise the university athletics team on ways to improve communication to season ticket holders, alumni, fans, and students
• Other job-related duties as assigned

Requirements

• Bachelor’s Degree required, Master’s preferred
• 1+ years of experience in sports marketing
• Strong storytelling skills and experience
• Ability to work in a collaborative team setting while also being self-motivated and organized
• Familiarity of NCAA rules, college athletics content trends, and current social and digital media trends and specifications preferred
• Excellent communication and time management skills

Physical Requirements

• Ability to lift up to 25 lbs.
• Ability to work outside of typical business hours as needed, potentially including, but not limited to, evenings, weekends, and holidays

About the Company

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S.