Director, Retail Sales Enablement

Application deadline: Wednesday, July 22nd. This role follows in-office guidelines if you are already tied to an office location.

About the role

This newly created role leads the marketing strategy and content execution that powers Cox Automotive's enterprise sales motion across dealer groups, OEM partners, and performance manager channels. It is dual-facing—equally focused on equipping internal sales teams with tools, content, and training, and on developing external-facing content and programs that engage enterprise dealer customers and OEM partners. The role owns the marketing layer of the enterprise sales experience, from assets in Seismic and Axle to OEM-specific programs, performance manager playbooks, and enterprise dealer narratives. The Director will collaborate with Enterprise Sales leadership, Sales Business Office, OEM teams, and Performance Managers to understand the enterprise customer journey and translate it into marketing programs that accelerate pipeline, deepen relationships, and support retention. AI fluency is a baseline expectation for scaling content production and helping customers understand AI-powered capabilities within the Cox Automotive retail portfolio.

Responsibilities

• Own the enterprise sales enablement marketing strategy across Cox Automotive's retail portfolio, focusing on dealer groups, OEM partners, and performance manager channels.
• Develop and maintain a comprehensive library of sales enablement content, including pitch decks, solution briefs, ROI calculators, battle cards, executive presentations, and case studies optimized for enterprise selling conversations.
• Lead the strategy and governance for enterprise sales content within Axle and Seismic, ensuring content is current, findable, and aligned to sales team workflows.
• Partner with Enterprise Sales leadership and the Sales Business Office to embed marketing content and messaging into seller training, onboarding, and ongoing enablement programs.
• Develop OEM-specific marketing programs and materials that support Cox Automotive's partnerships and co-marketing opportunities with automotive manufacturers.
• Build performance manager enablement tools and content to support their role as primary relationship owners with enterprise dealer customers.
• Create external-facing marketing content for enterprise dealer audiences, including thought leadership, event materials, executive briefing frameworks, and account-based marketing assets.
• Lead GTM planning for enterprise-focused product launches and capability releases, ensuring sales teams are equipped for informed conversations from day one.
• Leverage AI tools to scale content production, personalize enterprise marketing outreach, and build smarter sales enablement workflows (e.g., AI-assisted content tagging, search, and recommendation within Seismic/Axle).
• Help enterprise customers understand and articulate the value of AI-powered capabilities within the retail portfolio.
• Define and track KPIs that measure sales enablement effectiveness, including content usage, seller engagement, and contribution to pipeline and win rates.
• Manage and develop product marketing team members supporting enterprise sales enablement.

Requirements

• Minimum Bachelor's degree in a related discipline and 10 years' experience in product marketing, sales enablement, or B2B enterprise marketing. Equivalent combinations include a master's degree and 8 years' experience, a Ph.D. and 5 years' experience, or 14 years' experience in a related field.
• 5+ years in a senior marketing leadership role with direct ownership of enterprise or channel sales enablement programs.
• 5+ years of people management experience.
• Demonstrated experience building and managing sales content ecosystems (Seismic, Highspot, or similar platforms preferred).
• Strong track record of developing content and programs that measurably improve seller effectiveness and enterprise pipeline performance.
• Active and strategic user of AI tools, including AI-assisted content creation, personalization, and enablement workflow optimization.
• Ability to operate effectively in a 50/50 internal and external-facing role—comfortable building tools for sales teams and developing content for enterprise customer audiences.
• Strong cross-functional collaboration skills; experience partnering with Enterprise Sales, Sales Business Office, and senior business stakeholders.
• Excellent communication skills—written, verbal, and visual—with an ability to build executive-level materials.
• Travel: Up to 30% (enterprise customer events, NADA, OEM partner meetings).

Preferred Qualifications

• Degree in Marketing, Business, Communications, or a related field.
• MBA or graduate degree.
• Experience marketing to or through OEM or dealer group audiences; automotive industry knowledge is a plus.
• Priority consideration given to current Cox Automotive Retail Marketing team members.

Benefits

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies, and accommodating work schedules.
• Comprehensive healthcare with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts, and more.
• Paid vacation consistent with duties and company needs, seven paid holidays, and up to 160 hours of paid wellness annually for personal or family wellness.
• Additional paid time off for bereavement, voting, jury duty, volunteering, military leave, and parental leave.

Pay

Compensation includes a base salary in the range of $134,900.00 - $224,900.00 per year. The base salary may vary within this range based on factors such as location, candidate's knowledge, skills, and abilities. The position may also be eligible for additional compensation through an incentive program.