Director, Retail Field Sales + Education

The job

Amika is seeking a Director, Field Sales + Education to lead a top-tier field team and education/event initiatives for Amika's retail growth in North America. The ideal candidate will develop and implement strategies for Ulta, Sephora US & Canada, Sephora @ Kohls, and future distribution partners. Responsibilities include corporate planning, retailer trainings, team development, and event direction.

What you'll do

• Develop the field team strategy to exceed sell-through goals and build brand awareness
• Build out Education strategy with retailer-specific needs – by season, launch, and year
• Map out Education deliverables with resources needed to support retailer expectations
• Identify brand competitors within each retailer by key SKU/launch for a frame of reference when developing trainings
• Create, track, and optimize monthly budgets for all field and education needs
• Develop solution-oriented, forward-thinking programs to meet ever-changing business needs
• Develop training content & curriculum for retailers & field team support
• Lead Sephora and Ulta corporate trainings: New Store Opening guidelines, Ulta SDE’s district trainings, Salon Brand Features
• Discover new ways to educate remotely via technology, including webinars, zoom, etc.
• Assist with tailoring assets for International and small specialty accounts
• Lead field team providing analytics and tools needed to reach and exceed sales targets
• Partner with account managers to build sales goals by door/region and field KPIs in alignment with total B&M forecast
• Deliver on company objectives by driving effective launch plans and tailored differentiation strategies across channels
• Plan store gratis, sampling, events, collateral and GWPs to support product priorities aligning with internal budget
• Continue to evolve field team career development by strengthening structured career paths, investing in skill-building initiatives, and fostering a culture of continuous learning and internal mobility
• Own store-level & FSC event strategy
• Partner with cross-functional teams for large-scale events such as SMC, Sephoria, FLC + UBW
• Develop innovative Event & Training in a Box strategies, including collateral, gratis, TOAs
• Facilitate elevated events and trainings

Must Haves

• 7+ years of progressive experience in field sales, education, or brand management within the professional beauty, salon, or consumer packaged goods industry
• 3+ years in a leadership role, managing high-performing, geographically distributed field and/or education teams
• Proven track record of developing and executing strategic sales plans across multiple levels (store, regional, national) with measurable results
• Experience in budget management, forecasting and P&L oversight
• Deep knowledge of field team KPIs and how to track, manage, and optimize performance across field sales and education roles
• Strong understanding of retail dynamics
• Strong presentation and communication skills, with the ability to develop compelling sales tools, promotional materials, and brand messaging
• Excellent organizational and planning skills; able to lead multiple projects and priorities in a fast-paced environment
• Highly collaborative mindset with experience working cross-functionally (marketing, education, distribution)
• Willingness to travel 30–50% of the time to support team development, relationship building, and field execution
• Bachelor’s degree in Business, Marketing, or related field (MBA a plus)

Location

Must be based in New York or California and have the right to work in the U.S.

Salary

$150,000 + bonus

How to Apply

Please click the link below to apply to the Sales and Education position. A member of our team will be in touch soon!