Director, Retail Consultancy

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation.

About the role

The Director is the owner of the core client retail-specific business, leading Customer-specific business strategy and performance, connected commerce programming, thought leadership, and Marilyn integration. Key duties include development of annual planning efforts and strategic briefs, oversight of ongoing plan development, driving flawless execution, and leading reporting and recommendations with Marilyn data analysis. The role involves relationship development and collaboration with clients, retailers, and internal/external partners to ensure full strategic alignment, including media strategy. The Director owns and actively directs the retail media relationship specific to the client, develops plans to achieve objectives, and ensures executional excellence. Candidates must reside within a commutable distance to our Cincinnati, Chicago, or Detroit (Troy) office for a hybrid work schedule.

Responsibilities

• Provide thought leadership, impacting/contributing to the client’s way of doing business with their key retailer on an ongoing basis
• Collaborate with clients and retailers to ensure full strategic alignment of all plans and programming, inclusive of omni/shopper strategy and plans, media strategy, and media plans
• Act as a change agent/impact player from both an internal and external perspective – contributing to both client and agency performance
• Expand assigned business through identification of growth opportunities within your retailer or class of trade
• Own the retail media relationship specific to the retailer
• Manage client relationship at the retail level to include shopper marketers, sales teams, and Marilyn insights teams
• Lead discussions on mid-campaign optimizations and final recap recommendations
• Support implementation of all programmatic/DSP and DDM activation and testing
• Demonstrate financial responsibility related to client scope of work, hours management, and staffing needs
• Develop annual business plans, setting short- and long-term strategic course for growth of assigned business
• Build strong relationships with both client and retailer while working closely with cross-functional teams including media, consumer marketing, trade development, operations, merchandising, and category managers, directors, and buyers
• Identify opportunities within your assigned retailer and share this learning on an ongoing basis with your Retail and Client Leadership teams
• Understand how an agency works and embrace the tools and continually learn about our ways of working

Requirements

• Bachelor’s degree in advertising, marketing, business, or related field (MBA preferred)
• Minimum of 8 years of marketing, ecommerce, media, or advertising experience with grocery retailers
• Dynamic personality able to effectively engage and influence a variety of audiences
• A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
• Motivational leadership, inspiring team to deliver top performance every day against assigned business
• Strategic thinking in the development of Shopper Marketing programs and management of day-to-day business
• Sound decision-making skills
• Passion about business and dissatisfaction with the status quo – always thinking of ways to improve/grow assigned client/business
• Strong listening skills and attention to detail
• Excellent verbal, written, presentation, and interpersonal skills
• Desire to dig in and do what’s needed to get the job done right
• Some travel is required

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S.-based employees and are governed by the terms of the applicable plan documents. Medical and voluntary benefits are also offered to freelancers and temporary employees, including supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.

Pay

Compensation Range: USD $121,315.00 - USD $174,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.