Director, Publicity - Santa Anna Nashville

About the role

As a Publicity Director with Santa Anna Nashville you will work on the publicity strategy and campaigns for our roster of artists across all media formats. The ideal candidate will seamlessly interweave a press narrative and innovative ideas with an artist’s overall marketing campaign. They will display the ability to balance music marketing savvy with attention to detail, follow through and execution on a multi‑project level.

Responsibilities

• Work with our team to create, implement and manage strategic national publicity campaigns for an evolving roster of artists, including television appearances, print opportunities, digital/web/content opportunities, podcasts, social media takeovers, etc.
• Devise publicity campaigns designed to relay the artist’s narrative and grow an audience.
• Manage and cultivate relationships with key decision makers/tastemakers across all media.
• Manage multiple projects and relationships with artists and managers as well as internal colleagues (marketing, digital, A&R).
• When applicable, cover television performances/photo shoots/events/award shows and effectively prepare talent and media for interviews and appearances.
• Attend / cover shows, events, company functions as needed.
• Write, edit and distribute press materials such as bios, press releases, quote sheets, clips.

Requirements

• 5+ years of prior publicity/media relations required.
• A focus on growth with digital partners and knowledge of Country music preferred.
• Must have strong media contacts and relationships across all music, lifestyle, and entertainment sectors.
• Demonstrate knowledge of the media industry and its power players.
• Steeped in music culture, plus awareness of current events.
• Ability to generate and execute creative and innovative ideas to generate buzzworthy coverage.

Benefits

• Inclusive, collaborative and global community where you can channel your passion every day.
• Modern office environment designed to foster productivity, creativity, and teamwork.
• Attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like company‑paid identity theft protection and resources for pets, mental health and meditation.
• Industry‑leading fertility coverage.
• Fully paid leave for childbirth or bonding.
• Fully paid leave for caregivers.
• Programs for loved ones with developmental disabilities and neurodiversity.
• Subsidized back‑up child and elder care.
• Reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next.
• Time off for a winter recess.