Director of Publicity
About the Role
Crossway is a not-for-profit publishing ministry seeking a hard-working and committed individual to join our licensing team. This role supports our mission of facilitating the global distribution of the ESV Bible and publishing Crossway books in multiple languages and formats to equip the church worldwide for God's glory.
The Director of Publicity & Strategic Partnerships works closely with the Vice President of Marketing and Communications to provide leadership, strategy, and execution for Crossway’s publicity efforts. This role aims to expand the reach and ministry impact of Crossway’s books, Bibles, and authors by cultivating strategic relationships with influencers, key endorsers, churches, church networks, podcasters, media outlets, and other mission-aligned Christian ministries.
This position combines thoughtful publicity strategy with proactive relationship development, ensuring every priority publishing project achieves the widest reach possible.
Responsibilities
- Lead and execute Crossway’s publicity strategy to expand the reach and ministry impact of books, Bibles, and authors.
- Cultivate and manage strategic relationships with influencers, key endorsers, churches, church networks, podcasters, media outlets, and mission-aligned Christian ministries.
- Provide leadership and direction to the publicity team.
- Develop and maintain partnerships and campaigns to introduce Crossway resources to new audiences.
- Ensure strong organizational and project management across multiple initiatives.
Requirements
- A college degree with 5-10 years of experience in marketing, advertising, publicity, communications, publishing, or a related field.
- Experience in Christian publishing preferred.
- Demonstrated experience building and managing external relationships.
- Excellent interpersonal and communication skills.
- Strong written communication skills with attention to tone, clarity, and brand consistency.
- Strong organizational and project management skills, with the ability to manage multiple partnerships and campaigns simultaneously.
- Self-motivated, highly collaborative, creative, and attentive to detail.