Director of Public Relations

Press Strategy & Senior Placements

You will execute Level’s press strategy and execution including senior/national media placements. You will make day-to-day calls on which stories and opportunities to pursue and personally drive them to placement.

Agency Transition & In-House Build-Out

You will execute the transition of PR ownership from Level’s two current agency partners to an in-house model, absorbing their relationships, institutional knowledge, and functions.

Press Operations

• Manage inbound media inquiries
• Triage inbound requests
• Draft initial responses/hold lines
• Schedule and prep interviews
• Manage briefing docs
• Cope with coordination of spokespeople

Press Asset Development & Stewardship

• Own and maintain Level’s full press toolkit
• Ensure assets are accurate, on-brand, and ready to deploy

Education Press Relationships

You will build and maintain direct, senior-level relationships with reporters, editors, and producers covering K-12, edtech, learning sciences, and education policy at U.S. trade and national outlets.

Internal Storymining & Narrative Development

• Embed across product, research, partnerships, and marketing to surface story-worthy moments
• Shaping how these moments are framed and pitched

Editorial Calendar & Workflow

• Own Level’s rolling editorial calendar across PR moments, product launches/updates, marketing campaigns, and partnerships
• Run weekly comms operations cadences with internal stakeholders

Spokesperson Management & Media Training

• Prepare and brief Level spokespeople (other than the CEO and president) for interviews, panels, and conference appearances
• Develop talking points, anticipate tough questions, run prep sessions, and advise on media strategy and positioning

Monitoring & Tooling Ownership

• Own media monitoring, social listening, and competitive intelligence
• Evaluate and manage whatever tools or vendors are needed
• Turn insights into actionable recommendations for the Director and Level leadership

Confidentiality & Information Governance

• Steward sensitive pre-launch information, embargoes, and reactive scenarios day-to-day
• Maintain strict confidentiality protocols across internal and external stakeholders
• Escalate high-stakes or reputationally sensitive calls to the Director of Communications