Director, Publicity, Paramount+

We Are Paramount

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU!

About the Role

Become a part of Paramount, where you’ll lead and own comprehensive publicity campaigns for Paramount+ Original series across scripted and unscripted content, from announcement through premiere and season runs.

Responsibilities

• Lead and own comprehensive publicity campaigns for Paramount+ Original series across scripted and unscripted content, from announcement through premiere and season runs.
• Conceptualize innovative publicity approaches and identify new media opportunities that break through the competitive landscape.
• Collaborate with content and programming teams to identify publicity opportunities during the development process.
• Execute media strategies that secure placements in key outlets including broadcast morning shows, late-night programs, major publications, podcasts, and digital platforms.
• Oversee development of all press materials including press releases, media alerts, episode descriptions, talent bios, and pitch materials.
• Cultivate and maintain relationships with entertainment journalists, critics, trade press, podcasters, and digital influencers.
• Work directly with talent representatives including agents, managers, and personal publicists to align on campaign goals and secure participation in press opportunities.
• Build productive relationships with creators and performers while navigating talent dynamics diplomatically.
• Coordinate talent availability for press interviews, photoshoots, and publicity events.
• Lead execution of high-impact press events including premieres, screenings, press junkets, and experiential activations, serving as key decision-maker.
• Partner with Marketing, Creative, Awards, Social Media, Events, and Content teams to ensure integrated campaign approaches.
• Provide guidance and mentorship to publicity managers and junior team members.
• Support publicity budget management in conjunction with department executive team.
• Track expenses and ensure campaigns are executed within budget parameters.
• Serve as industry expert and thought leader within the organization.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, or related field required.
• 7+ years of progressive experience in entertainment publicity for television, streaming, or film.
• Demonstrated experience leading publicity strategies and managing media relationships.
• Portfolio of campaigns that achieved measurable media attention and business impact.
• Experience providing guidance to junior team members.
• Ability to work evenings, holidays, and weekends as needed for events, premieres, and campaign deadlines.
• Experience working on or supporting awards campaigns including Emmy, Golden Globe, SAG, or Critics Choice efforts preferred.
• Has contacts in the entertainment journalism field, such as TV and radio shows, notable magazines and newspapers, industry publications, podcasts, and web media.
• Sophisticated approach to campaign development with ability to identify cultural moments and build multi-phase publicity strategies.
• Proficient collaboration skills with ability to work appropriately across creative, marketing, content, legal, and business affairs teams.
• Experience leading response to tedious situations and providing strategic counsel during intricate moments.
• Self-motivated, reliable, able to work solo while being a collaborative leader.
• Proficient with publicity tools, media databases, and tracking platforms.

Qualifications

• Must have a Bachelor's degree in Communications, Journalism, Public Relations, or related field.
• Minimum of 7 years of progressive experience in entertainment publicity for television, streaming, or film.
• Proven track record of leading publicity strategies and managing media relationships.
• Portfolio showcasing measurable media attention and business impact from previous campaigns.
• Experience mentoring and guiding junior team members.
• Ability to work flexible hours, including evenings, holidays, and weekends.
• Experience with awards campaigns including Emmy, Golden Globe, SAG, or Critics Choice efforts.
• Strong network of contacts in the entertainment journalism field.
• Proven ability to develop sophisticated publicity strategies and build multi-phase campaigns.
• Excellent collaboration skills with the ability to work effectively across various departments.
• Experience handling complex situations and providing strategic counsel.
• Self-motivated and reliable, capable of working independently and leading a team.
• Proficient in publicity tools, media databases, and tracking platforms.

Skills

• Strategic thinking and campaign development.
• Media relations and securing placements.
• Publicity event coordination and execution.
• Relationship building with entertainment journalists and influencers.
• Collaboration across multiple departments.
• Ability to handle complex situations and provide strategic counsel.

Benefits

• Hiring Salary Range: $110,000.00 - 145,000.00.
• Generous paid time off.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount.

Pay

Hiring Salary Range: $110,000.00 - 145,000.00.

Schedule

Flexible schedule to accommodate events, premieres, and campaign deadlines.