Director, Programmatic Media

About the role

This role leads the strategy, growth, and performance of Best Buy’s programmatic media business. You will define the vision for programmatic advertising across onsite, offsite, and emerging channels, drive revenue growth, advance audience and measurement capabilities, and ensure Best Buy remains at the forefront of retail media and advertising technology innovation. Through strong leadership, industry expertise, and cross-functional partnership, you will shape programmatic strategy, optimize media performance, and deliver scalable solutions that create value for advertisers and Best Buy.

The role is hybrid: you will work on site Monday through Thursday at the Best Buy corporate office in NYC and remotely on Friday.

Responsibilities

• Define and lead the long-term strategy, roadmap, and performance objectives for Best Buy’s programmatic media buying program.
• Drive revenue growth and advertiser adoption by developing innovative programmatic media buying solutions and activation strategies.
• Lead and develop a team of programmatic media professionals, establishing capabilities, operating models, and best practices that support scalable growth and operational excellence.
• Partner with sales, product, technology, ad operations, analytics, and marketing teams to optimize inventory monetization, campaign performance, and advertiser outcomes.
• Serve as the executive subject matter expert on programmatic media, representing Best Buy with agencies, advertisers, technology partners, and industry stakeholders while identifying emerging opportunities and market trends.

Requirements

• 10+ years of experience in programmatic advertising, digital media, retail media, advertising technology, or related fields.
• 5+ years of direct and/or indirect leadership experience.
• 5+ years developing and leading programmatic media, audience, or advertising strategies.
• 5+ years with DSPs, ad exchanges, ad servers, and programmatic advertising technologies.
• 5+ years leading cross-functional initiatives across sales, product, technology, analytics, and operations teams.

Qualifications

• Experience leading programmatic capabilities within a retail media network or ecommerce organization or large agency (e.g., a holding company).
• Experience with platforms such as DV360, The Trade Desk, Yahoo DSP, Amazon DSP, or similar technologies.
• Knowledge of audience strategy, identity solutions, bidding methodologies, inventory optimization, and measurement frameworks.
• Experience with attribution, enabling incrementality testing, and campaign performance analytics.
• Proven ability to influence executive stakeholders and drive strategic business outcomes through programmatic advertising.

Benefits

Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being
• Leaves of absence (LOA) with potential pay sources based on eligibility, including intermittent or reduced-schedule leave for certain medical or family care leaves
• Paid time off (vacation or PTO) based on work location, employment status, salary or hourly status, and years of service
• Incentive pay for certain roles to drive performance and offer recognition for achieving financial and strategic results