Director, Programmatic

About the role

OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network, is seeking a programmatic leader. As the world's largest media network with more than 12,000 people in over 100 countries, we combine innovation, creativity, empathy, and evidence to help clients move faster and take smarter risks.

What you can expect

Our success is underwritten by our core principles:

• Dynamic diversity – bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets and backgrounds
• Radical collaboration – connecting a diverse group of people through instinctive structures, skills and mindsets
• Rapid prototyping – fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses

All of which is underpinned by a commitment to total transparency.

Responsibilities

• Lead Programmatic strategy for agency partners, developing recommendations, learning agendas, and strategic testing across the programmatic ecosystem
• Partner with Omnicom Center of Excellence to develop and improve ways of working and points-of-view on channel innovation
• Drive Programmatic thought leadership within the holistic process in partnership with agency activation team
• Focus on programmatic innovation and be a champion for the program
• Support agency partners and activation team in building strong holistic campaigns that lean into channel best practices and drives innovation
• Develop programmatic activation strategy across channels and buy types to deliver on agency partner goals
• Review new solutions and partners as applicable
• Lead and develop Playbook, Roadmap, Learning Agenda and Engagement Model for the Programmatic channel
• Support programmatic adoption across the agency
• Update SME on new developments across advertiser operating models
• Help identify and lead/pilot innovative opportunities (e.g. advanced TV, cross-channel planning, etc.)
• Co-Lead quarterly partner Programmatic performance reviews & education sessions
• Responsible for growing the programmatic knowledge and skill set across OMD
• Work in facilitating training and knowledge share across IM & agency with SME counterpart

Qualifications

• 8+ years experience in digital with heavy programmatic and direct media skills – equal parts technically savvy and strategic
• Deep technical expertise on all things data and digital, with omni-channel perspective and know-how
• Ability to apply across channels to off/online mediums while coming from a place of core/native digital and data centricity
• Strong technical knowhow/implementation as well as high level strategy and creative tactics and vertical/horizontal (across mediums, marketing etc.)
• Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a 'go-to' resource on all things media
• Highly responsive to crucial demands/requests
• Confident in building strong relationships with key clients as the thought leader in the programmatic space

Pay

$160,000-$165,000

Schedule

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.