Jobs · Marketing · Texas

Director, Product Strategy - Flexible Generation

RWE · Austin, TX · 2 wk ago
Marketing$190k–$314k/yrFull-time

About the role

The Director of Product Strategy – Flexible Generation is responsible for defining the scope, tech stack, regulatory construct and regional prioritization to position Flexible Generation product offerings to customers, including large commercial off-takers and utilities/munis/coops. The role will use a deep understanding of customer technical needs and purchase drivers to create standardized product archetypes that form the basis of the Flex Gen go-to-market approach, to be refined in advanced customer discussions in collaboration with development, commercial and regulatory teams within RWE.

Responsibilities

  • Own Project Archetypes: Define archetypes of projects that form the RWE Flex Gen ‘product offer’ to the market, including standardized options for scope and load ramp timing, generation stack, carbon free energy, reliability standards, regulatory construct, and flexible contracting and commercial options.
  • Iterate on project archetypes over time, balancing insight into customer purchase drivers with practicality of RWE project development and execution.
  • Match project archetypes and associated value drivers with target customer segments and create associated customer ready product narratives and marketing materials.
  • Translate RWE execution inputs into customer outcomes / value drivers.
  • Collaborate with Director Business Development to create sales and marketing collateral, bringing specific archetypes / product offers to specific customers.
  • Project Prioritization: Collaborate with VP Development to overlay project archetypes onto specific project opportunities, enabling Flex Gen to prioritize development investments and steer project designs toward known customer needs.
  • Collaborate with Director Business Development to match specific customer feedback to the overall Flex Gen product offer to develop follow up proposals and match specific projects to customers.
  • Assess project pipeline against project archetypes to identify gaps in Flex Gen overall go-to-market offer and solve for these gaps through acceleration of specific projects, M&A opportunities or other solutions identified in collaboration with broader Flex Gen team.
  • Regulatory Strategy: Define the overarching regulatory approach for each project archetype and the specific approach for each individual project in the Flex Gen pipeline.
  • Research local regulations and legislations applicable to each project.
  • Engage with regulators, utilities and other stakeholders to prove out and refine regulatory approaches.
  • Support commercial with regulatory insight to inform commercial constructs and negotiations.
  • Maintain up-to-date knowledge of the U.S. regulatory environment, applicable legislation affecting BTM projects and large scale power projects and use this insight to iterate and update on project archetypes and go-to-market approach.
  • Business Development Support: Create marketing materials on project archetypes and associated customer value drivers to support customer outreach and ongoing engagement.
  • Participate in customer conversations on topics related to project archetype definitions and value drivers, regulatory approaches, etc.
  • Leverage relationships with utilities and other stakeholders through developing regulatory approaches to create project opportunities for the Flex Gen business.

Qualifications

  • Bachelor’s degree in Business, Engineering, Economics, or related field; Master’s degree preferred.
  • Minimum 15 years energy sector experience with a focus on policy and regulatory affairs.
  • Fluency in power assets, generation technologies, and associated outcomes for offtakers, ideally developed in the context of resource planning or developing bespoke customer solutions.
  • Deep knowledge of the regulatory and policy trends impacting the U.S. power sector.
  • Experience working at the intersection of power projects and hyperscaler driven power demand, at a utility, energy developer, hyperscaler or other data center developer/operator.
  • Proven analytical and problem solving skills in highly ambiguous environments.
  • Experience developing high quality communications and marketing materials.
  • Strong interpersonal skills, with ability to manage customer relationships.
  • Demonstrated desire to learn about the Company and the renewables space.
  • Excellent proficiency with Microsoft Office (Excel, Word, PowerPoint, Outlook) and Teams.
  • Strong leadership and communication, and ability to meet deadlines.
  • Strong organization skills and ability to coordinate multiple tasks and deliverables.
  • Ability to multi-task, while working independently and as part of a team.
  • Motivated self-starter, goal-oriented, and strong problem-solving abilities.
  • Team leader and mentor able to identify individual strengths, foster professional growth, and provide actionable, constructive feedback.
  • Proven ability to empathize, build relationships, and effectively communicate with people from a diverse set of backgrounds.
  • Responds well to direction, is easy to challenge and develop, and is coachable.
  • Is detail-oriented, has strong business acumen, and a sound understanding of business concepts.

Skills

This position requires a unique blend of technical, business, and regulatory skills, with the ability to work effectively in a fast-paced and dynamic environment.

Benefits

  • Medical, Dental, Vision, Life Insurance, Short-Term Disability, Long-Term Disability.
  • 401(k) match, Flexible Spending Accounts, EAP, Education Assistance, Parental Leave, Paid time off, and Holidays.
  • Eligible employees also participate in short-term incentives, in addition to salary.

Pay

The annual base salary range for this position in Illinois is $190,000 - $314,000.

Schedule

This position is an office-based role with some travel and visits to other RWEA offices and field locations.

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