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Director, Product Marketing, Ads Monetization

Walmart Connect · San Bruno, CA · 6 days ago
On-siteSales$143k–$286k/yrFull-time

Position Summary

We are seeking a Director of Ads Monetization Product Marketing to lead the monetization PMM function at Walmart Connect.

What you'll do

  • Lead monetization product marketing strategy across Walmart Connect’s revenue driving advertising portfolio.

  • Own the adoption, commercialization, and business success of monetization capabilities, with accountability for advertiser utilization, revenue growth, customer understanding, sales confidence, and measurable GTM impact.

  • Own go to market strategy, positioning, and commercialization plans for Sponsored Search, programmatic advertising, audience targeting, bidding and auction optimization, campaign automation, personalization, ad relevance, and pricing capabilities.

  • Partner closely with Product, Engineering, Revenue, Sales, Product Analytics, Measurement Insights, Strategy, and Marketing teams to shape monetization strategy and business outcomes.

  • Serve as a trusted strategic advisor to senior leaders, influencing product strategy, adoption priorities, investment decisions, business narratives, and roadmap direction through customer insights, market intelligence, and performance data.

  • Translate complex platform capabilities into compelling customer value propositions, messaging frameworks, sales narratives, and commercialization strategies that accelerate adoption and revenue growth.

  • Lead advertiser adoption strategies for programmatic and API based buying solutions, ensuring successful launch execution, market penetration, and long term utilization.

  • Collaborate with Product and Revenue leadership on pricing, packaging, and monetization strategies that maximize advertiser value and platform growth.

  • Ensure monetization innovations are incorporated into sales motions, advertiser use cases, enablement programs, and commercialization plans.

  • Create scalable frameworks, playbooks, and best practices that improve launch readiness, commercialization effectiveness, product adoption, and portfolio growth.

  • Drive organizational excellence by helping elevate PMM capabilities, refining product marketing frameworks, improving execution quality, and establishing higher standards across strategy, positioning, customer insights, and adoption planning.

  • Partner with PMM leadership to strengthen team effectiveness, improve prioritization and planning processes, and drive continuous improvement across the Product Marketing organization.

  • Lead, coach, and develop a high performing team of product marketers, setting clear expectations, providing ongoing feedback, driving performance management, building future leaders, and fostering a culture of accountability, excellence, and continuous learning.

  • Drive executive communication, stakeholder alignment, and decision making across senior leadership teams to ensure successful delivery of monetization objectives and business outcomes.

What you’ll bring

  • 10+ years of experience in Product Marketing, Portfolio Marketing, Revenue Marketing, or related GTM roles.

  • 5+ years of people leadership experience.

  • Proven success driving product adoption, attach, cross-sell, upsell, expansion, or portfolio growth.

  • Experience working in a complex, matrixed, multi-product organization.

  • Strong partnership skills with PMM, Product, Sales, Marketing, and analytics or strategy teams.

  • Ability to translate product capabilities into compelling advertiser-facing value propositions.

  • Experience building scalable GTM playbooks, enablement, positioning, and adoption programs.

  • Strong analytical skills and comfort using product usage, advertiser, funnel, and revenue, & market/competitive data to guide decisions.

  • Excellent executive communication skills and ability to influence senior cross-functional stakeholders.

  • Experience supporting international markets preferred, especially US and China.

Minimum Qualifications

  • Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.

  • Option 2: 7 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications

  • Masters: Business Administration

Primary Location

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

Additional Compensation

Annual or quarterly performance bonuses. Additional compensation for certain positions may also include: Stock

Benefits

  • Health benefits include medical, vision and dental coverage.

  • Financial benefits include 401(k), stock purchase and company-paid life insurance.

  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

  • The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

  • For Information About Benefits And Eligibility, See One.Walmart.

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