Director, Product Management HCP Engagement

Job Summary

DocUpdate is the digital front door for physician workflows. It connects pharma, clinical content, and real-world care through a single, trusted platform. We're focused on depth, credibility, and repeat engagement, and we're redefining how prescribers interact with content and opportunities across healthcare.

Responsibilities

• The HCP Engagement product roadmap
• Set the roadmap end to end across program types: surveys, advisory councils, webinars, rep and MSL meetings, async Q&A.
• Make the trade-off calls on what we build, when, and why. Defend them with data and judgment.
• Partner with engineering and design on shipping. You'll write the specs.
• The prescriber-side experience
• Define recruiting, onboarding, payments, compliance (Sunshine Act/Stark Law), and the look and feel of every engagement on the HCP side.
• Understand compliance and legal direction and ensure the platform is aligned with these requirements
• Build experiences that compound: turn one-time interactions into repeat behavior and longitudinal relationships.
• The pharma-side product surface
• Specify and build how a pharma client scopes a program, launches it, and sees results.
• Partner closely with the Client Services team on initial programs to set the pattern for future success.
• Create the product layer that makes the high-quality outputs pharma is buying, in a form they can act on.
• The advisory and speaker network as a product
• Position the advisor network as a product, not a list. Define the experience, the cadence, the differentiation.
• Build the workflows that turn roundtables, peer discussions, and panels into a repeatable, scalable engagement type.
• Engagement to commercial outcomes
• Connect product behavior to commercial signal. Show how engagement converts to renewal, expansion, and new pharma demand.

Qualifications

• 5–10 years in product management, or in program/engagement leadership with clear product ownership, inside platform geared toward HCP marketing and engagement
• Strong product instincts. You can take a messy operating workflow, turn it into a clear set of product capabilities, write a tight PRD, and defend the trade-offs with engineering, design, and commercial.
• Product intuition for prescriber UX and physician incentives. You've designed for the audience, not just delivered to it.
• A working understanding of pharma's rules of the road: PhRMA Code, OIG anti-kickback guidance, FDA promotional rules, fair market value, AE reporting, opt-in and consent. You don't need to be a compliance lawyer; you need to know when to call one.
• Comfort with ambiguity. This role exists because the function is being built, not because the playbook already exists.
• Strong written communication. PRDs, roadmaps, briefs, customer-facing program design.

Benefits

• Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
• HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
• Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insurance
• Flexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your way
• Parental Leave: Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
• Your Work, Your Way: If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
• 401(k): Save for your future with tax advantages (and company match!)