Director, Product Management - Bank

About the role

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

Responsibilities

• Lead the development and execution of a multi‑year product strategy roadmap by analyzing market dynamics, identifying opportunities and competitive threats, and prioritizing innovation aligned with company goals and member needs.
• Identify market opportunities, competitive threats, and innovation priorities.
• Oversee full product lifecycle including design, launch, optimization, and retirement decisions.
• Lead prioritization of enhancements, features, and investments using data, financial analysis, and member insights.
• In partnership with marketing and distribution teams, lead go‑to‑market strategy and cross‑functional alignment to ensure compelling product value propositions and strong product adoption across the bank.
• Use performance metrics, financial modeling, and market intelligence to inform strategic decisions.
• Establish measurable success criteria and monitor portfolio health; interpret performance results to inform product or sales forecast and planning.
• Ensure insights, research, and analysis are productive and evaluate performance metrics to drive recommendations for market opportunities or product enhancements.
• Build strong partnerships across technology, operations, marketing, finance, and risk.
• Lead product innovation while ensuring alignment with business objectives, risk appetite, and regulatory expectations.
• Develop recommendations to launch new products and the evaluation and decision to buy/build or partner.
• Coordinate with relevant control partners (Legal, Compliance, and Risk Management) to ensure product offerings are designed, implemented and managed in compliance with all applicable laws and regulations.
• Build and oversee a team of product professionals through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
• Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor's degree in Business, Marketing, Supply Chain, or Statistics; OR 4 years of relevant education and/or experience.
• 8 years of relevant industry experience in Financial Services, Product Management, Strategy, Marketing, Sales and Service, Finance/Accounting, Operations, or related disciplines.
• 4 years of product management, portfolio leadership, or similar strategic management experience, including direct responsibility for business or product performance and growth.
• 3 years of direct team lead or management experience.
• Experience using data and analytics to identify growth opportunities, evaluate acquisition and funnel performance, and influence business decisions.
• Experience creating compelling, data‑driven narratives and presenting strategic recommendations to executive leadership.
• Experience managing product performance, strategic planning, prioritization, roadmaps, and go‑to‑market execution.
• Experience leading complex, cross‑functional initiatives in a regulated environment.
• Experience translating market, member, competitive, and performance insights into product or growth strategies.
• Knowledge of applicable banking laws, regulations, risk management, and compliance requirements.

Skills

• Experience with consumer deposits, deposit acquisition, or digital banking platforms.
• Experience driving acquisition, funnel optimization, conversion, or other measurable growth outcomes.
• Experience with data visualization and analytics tools such as Tableau, with the ability to translate data into actionable insights.

Benefits

At USAA our employees enjoy best‑in‑class benefits to support