Director, Product Management - ASP

About the role

Copart, Inc. is a technology leader and the premier online vehicle auction platform globally, with over 200 facilities located across the world. Copart links vehicle sellers to more than 750,000 buyers in over 190 countries, providing an unmatched experience driven by people, processes, and technology.

The Director of Product Management, Average Selling Price will own the product vision, strategy, and roadmap for capabilities that increase marketplace value and optimize vehicle selling outcomes. This leader will focus on creating products and experiences that increase buyer engagement, strengthen competition for inventory, improve vehicle discovery and merchandising, and enable sellers and internal teams to make more informed decisions throughout the auction lifecycle.

Location: San Francisco, CA (in office) | Reports to: Chief Innovation Officer | Type: Full-Time | Travel: To operating locations, Dallas headquarters, and customers as needed.

Responsibilities

Set the Product Strategy and Marketplace Value

• Define the vision, strategy, and roadmap for products that improve Average Selling Price and marketplace value.
• Use auction performance, buyer behavior, demand, and seller outcomes to identify high-impact opportunities.
• Prioritize investments based on customer value, revenue potential, marketplace impact, effort, risk, and strategic alignment.

Own the Buyer Engagement and Auction Experience

• Improve vehicle discovery, recommendations, merchandising, bidding, and purchase experiences to increase buyer participation.
• Use behavioral insights to understand buyer intent and deliver more relevant marketplace experiences.
• Partner with Data, Analytics, and Engineering to strengthen insights into demand, pricing, and marketplace performance.
• Create tools and insights that support product, operational, and commercial decisions.
• Balance conversion and engagement goals with positive Member experiences and long-term marketplace health.

Deliver and Optimize Products

• Lead products from discovery and requirements through launch, measurement, and continuous improvement.
• Turn marketplace opportunities and business needs into clear requirements, acceptance criteria, prioritized backlogs, and release plans.
• Manage dependencies and delivery risks while ensuring solutions are scalable, secure, reliable, accessible, and supportable.
• Use structured experiments and qualitative and quantitative evidence to evaluate performance and guide roadmap decisions.
• Define KPIs and measurement frameworks for ASP-related initiatives.

Lead Across the Organization

• Align Product, Technology, Data, Operations, Sales, Marketing, Finance, and business leaders around ASP priorities and outcomes.
• Communicate marketplace dynamics, trade-offs, recommendations, and decisions to technical and non-technical audiences.
• Lead, coach, and develop Product Managers, establishing clear ownership, decision rights, quality standards, and accountability.
• Communicate performance, decisions, risks, recommendations, and learnings clearly to senior leadership.

Requirements

• 8+ years of progressive product management experience, including experience leading complex digital or data-driven products.
• Experience delivering products that influence marketplace, e-commerce, pricing, revenue, conversion, or customer engagement outcomes.
• Demonstrated ability to turn ambiguous customer problems into clear strategies, roadmaps, requirements, and measurable outcomes.
• Strong command of product analytics, KPIs, experimentation, prioritization, and data-informed decision-making.
• Experience partnering closely with Engineering, Design, Data, Analytics, Operations, and other business stakeholders.
• Clear, influential communication and sound judgment with senior technical and business leaders.
• Ability to work from Copart’s San Francisco office and travel to operating locations, Dallas headquarters, and customers as needed.

Success measures

• A clear ASP product strategy, roadmap, operating rhythm, and measurable product outcomes are established.
• Disciplined experimentation, transparent reporting, and data-informed road-mapping become standard practices.
• Priority capabilities are delivered with quality, reliability, and execution discipline.
• Strong alignment and accountability are established across Product, Technology, Data, Operations, and business leadership.
• The ASP product team develops stronger capability, clear ownership, and future leadership depth.

Pay

$230,000 - $290,000 annually