Director, Product Management - App Marketplace (Partnerships)

HighLevel is an AI-powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We support a global community of over 2 million businesses, including agencies, consultants, and companies of all sizes. Our platform provides tools to capture, nurture, and close leads into repeat customers. As of mid-2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events daily, managing over 470 terabytes of data across five databases and a network of 250+ microservices.

About the Team

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We prioritize creativity, collaboration, and impact, fostering a culture where innovation thrives and people come first. Our platform powers over 1.5 billion messages, generates 200 million leads, and facilitates 20 million conversations monthly for the businesses we serve.

About the Role

You will own the growth and commercial success of the HighLevel App Marketplace, connecting third-party software companies with over 1 million businesses. This is a partnerships and commercial role focused on sourcing, negotiating, and launching partnerships—from major platforms to niche industry tools—and ensuring their success. You will identify gaps in the ecosystem, recruit partners to fill them, and own the marketplace GMV and revenue targets.

Responsibilities

• Build and own a pipeline of target partners, from major platforms to boutique tools serving specific verticals, and manage the full partnership lifecycle: sourcing, negotiation, technical scoping, launch, and post-launch relationship management.
• Negotiate commercial agreements covering revenue share, payouts, exclusivity, and support commitments, collaborating with Legal and Finance.
• Serve as the senior relationship owner for our largest partners, including executive-level engagements.
• Define the ecosystem strategy by analyzing domains (e.g., CRM, payments, scheduling, AI) to identify strengths, gaps, and opportunities using install data, search queries, and customer feedback.
• Own marketplace GMV and revenue, setting targets, forecasting, and reporting to leadership while exploring new revenue levers (e.g., revenue share, paid placement, bundles).
• Track ecosystem health metrics: installs, active usage, partner retention, revenue per partner, and revenue retention.
• Collaborate with Finance on multi-currency payouts, tax handling, and partner billing as we expand globally.
• Partner with GTM and Marketing teams to drive go-to-market for each launch, including announcements, in-app placement, webinars, and co-marketing.
• Develop a repeatable launch playbook to streamline and improve partner onboarding.
• Open the reverse channel by leveraging partners’ audiences to promote HighLevel, working with Sales and Customer Success to make the marketplace a retention and expansion tool.
• Advocate for partner and market feedback within the product roadmap, prioritizing API or infrastructure gaps that block major launches.
• Represent HighLevel at industry events and in executive conversations with the developer and partner community.
• Mentor and build a team of partner managers as the ecosystem scales.

Requirements

• 12+ years of experience in partnerships, business development, alliances, or ecosystem roles in software, with progressive growth in scope.
• 4+ years working directly on an app marketplace, developer ecosystem, or platform partnerships program in a SaaS company.
• Proven track record of closing partnerships with well-known software companies and driving them to launch.
• Experience owning a commercial target (GMV, revenue, or pipeline) and consistently hitting it.
• Familiarity with marketplace commercial structures: revenue share, payouts, referral fees, and co-selling agreements.
• Technical fluency to discuss APIs, webhooks, OAuth, and integration scope credibly.
• Strong analytical skills to interpret install and usage data and distinguish high-performing partners from superficial ones.
• Excellent communication and executive presence, representing HighLevel externally and advocating for partners internally.

Nice to Have

• Experience at a B2B SaaS platform with a marketplace (e.g., CRM, marketing automation, communication platforms, or e-commerce).
• Familiarity with the agency or reseller model, where customers serve their own end-users.
• Technical background, such as a CS degree or prior experience as a developer or solutions engineer.
• Experience launching partnerships across multiple regions, including multi-currency and tax compliance.
• Experience building a partner program from an early stage rather than inheriting a mature one.

Benefits

• Strategic impact with visibility at the highest levels of the company, owning a key growth pillar.
• Real ownership of the marketplace strategy, deals, and revenue targets—not a coordination role.
• Collaboration with experienced engineering, product, data, and GTM teams who move quickly.
• Opportunity to build and scale a team as the ecosystem grows.
• Dynamic, remote-first work environment with a passionate team focused on delivering value to users.
• Lean, iterative culture where good ideas are tested rapidly, and products reach market in weeks, not quarters.
• Well-funded and profitable company with a focus on team well-being and continuous improvement.