Director, Product Innovation

About the role

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand, delivering cutting-edge hardware and network services to over 100 million people and leading in entertainment with beloved intellectual properties. The Marketing Director, Product Innovation is a product management leader who owns the vision, strategy, and roadmap for PlayStation's global marketing technology products. This role focuses on building AI-powered, scalable platforms that empower thousands of marketers and reach hundreds of millions of players worldwide, bridging marketing operations, data science, analytics, and technology.

Responsibilities

• Partner with Engineering leaders to define platform architecture, prioritize investments, balance technical debt against innovation, and deliver scalable products that transform global marketing capabilities.
• Define Marketing Technology product vision informed by customer research, market trends, and internal user insights.
• Conduct product discovery with Marketing teams globally.
• Develop a prioritized roadmap based on customer value, technical feasibility, business impact, and other considerations.
• Launch new platform capabilities and measure adoption, engagement, and business outcomes.
• Drive continuous experimentation using AI-enabled workflows.
• Assess opportunities for assistive AI and agentic marketing use cases, manage pilot execution, and ensure scalability.
• Bridge business requirements from Marketing to Engineering to create technology solutions, owning the process, outcomes, and products.
• Serve as a thought leader and strategic partner to Media, Creative, Brand Marketing, Product Marketing, and Business Analytics teams.
• Demonstrate a solutions-oriented mindset, troubleshooting challenges and adapting plans to meet evolving business and market needs.
• Balance global alignment with appropriate local and product-level flexibility, reinforcing a one SIE mindset while respecting market and portfolio needs.
• Lead high-priority initiatives, aligning focus, managing execution, driving business outcomes, and measuring success.
• Conduct market and feasibility assessments of new tools, trends, and advancements in marketing technology and data enablement.
• Shape short- and long-term roadmaps, driving long-term scalability while balancing day-to-day improvements.
• Establish alignment across SIE teams that own or influence the marketing technology stack, driving a single, cohesive product vision and roadmap.
• Partner with marketing leaders to redesign marketing workflows, processes, decision rights, and operating models.
• Define measures of success and post-launch KPI tracking.

Qualifications

• Bachelor’s degree or equivalent in software engineering, computer science, engineering management, or a related field. Master’s degree or equivalent in business, marketing, or a related field preferred.
• 12+ years of product management experience within marketing solutions or a high-growth technology environment.
• Experience building and launching enterprise SaaS products or internal platforms.
• Owned multi-year product roadmaps.
• Led cross-functional product teams across Engineering, Design, Data Science, and Business.
• Experience with AI-powered products, ML platforms, or automation.
• Strong understanding of experimentation, analytics, APIs, and platform thinking.
• Experience scaling products used globally.
• Experience navigating change and driving global teams through transformation.
• Experience influencing senior leadership and leading cross-functional teams across multiple regions.

Benefits

• Top-tier benefits package including medical, dental, and vision coverage.
• Matching 401(k) retirement plan.
• Paid time off and wellness program.
• Employee discounts for Sony products.
• Eligibility for a bonus package.

Pay

The estimated base pay range for this role is $234,100—$351,100 USD.

Base pay may vary based on job-related factors including knowledge, skills, experience, and location, in line with SIE’s hybrid working policy.