Director, Pricing

Frontier Airlines · Denver, CO · 2 wk ago

On-siteManagement$152k–$202k/yrFull-time

Work Perks

Flight benefits for you and your family to fly on Frontier Airlines
Buddy passes for your friends so they can experience what makes us so great
Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages
Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors
‘Dress for your Day’ business casual environment
Flexible work schedules that support work/life balance
Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance

What We Stand For

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life.

We strive to bring our 'Done Right' promise to life every day. Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Who We Are

Frontier Airlines is committed to offering ‘Low Fares Done Right’ to more than 100 destinations and growing in the United States, Caribbean and Mexico on more than 700 daily flights. Headquartered in Denver, Frontier’s hard-working aviation professionals pride themselves in delivering the company’s signature Low Fares Done Right service to customers.

Frontier Airlines is the proud recipient of the Federal Aviation Administration’s Diamond Award for maintenance excellence and was recently named the industry’s most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

What Will You Be Doing?

The Director of Pricing is a key commercial leader responsible for optimizing fare structures, competitive pricing actions, and market positioning to maximize passenger revenue. This role leads a focused team of pricing managers and analysts, ensuring pricing strategies remain responsive, data-driven, and aligned with overall commercial objectives.

Oversee daily pricing performance, competitive fare actions, and key market indicators to guide both tactical and strategic decisions.
Monitor pricing trends, demand signals, and competitor behavior to identify opportunities and risks.
Ensure fare structures, price points, and price ladders remain aligned with market conditions and customer behavior.
Conduct daily and weekly pricing reviews, setting clear priorities for the pricing team.
Ensure consistent, repeatable pricing processes that support improved revenue outcomes.
Set Pricing Strategy & Direction
Translate commercial priorities into clear pricing strategies aligned with revenue and market-share goals.
Partner with Yield Management and Decision Science to refine pricing models, dynamic fare structures, and demand-sensitive pricing methods.
Balance short-term pricing revenue needs with longer-term strategic positioning across competitive markets.

Qualifications

Bachelor's degree in Economics, Finance, Mathematics, Statistics, or related field required; Master’s preferred.
6–8 years of experience in airline pricing, revenue management, or related field.
3+ years of leadership experience managing analysts/managers.
Proven expertise in competitive pricing, fare filing, and daily market management.
Strong analytical skills; proficiency in Excel, SQL, and data visualization tools; Python or similar programming experience is a plus.
Strong communication skills, with the ability to present insights clearly to leadership.

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

Considerable Latitude: The incumbent establishes methods and procedures for attaining specific goals and objectives, and receives guidance in terms of broad goals. Only the final results of work are typically reviewed.

Positions Supervised

Pricing Managers
Pricing Analysts

Schedule

Not specified

Benefits