Director, Pricing and Packaging Strategy

About the role

This role plays a critical part in driving revenue growth, customer acquisition, and customer lifetime value by defining the right offers, the right packages, and the right promotions – at every moment of the customer journey. Pricing is one of McAfee’s most powerful growth levers, and you’ll lead a rigorous experimentation engine – running A/B and multivariate tests across acquisition, packaging, and renewal – to turn pricing into a continuous source of measurable lift.

Responsibilities

• Set the strategic agenda for pricing across the consumer business and partner with senior leaders across Marketing, Retention, and Product to operationalize it.
• Build the team, frameworks, and analytic foundations that scale pricing decisions across every channel and lifecycle stage, and represent the pricing function in executive forums.
• Own the end-to-end pricing strategy across the consumer business – spanning Marketing (acquisition offers and funnel pricing), Retention (renewal, win-back, and lifecycle pricing), and Product (packaging, bundling, and tiering).
• Partner with Product on packaging, bundling, and SKU strategy – defining how features, tiers, and price points come together to maximize net revenue, conversion, and customer lifetime value.
• Partner with Marketing to design acquisition pricing, trial economics, and offer architecture that drives efficient new customer growth, and lead the testing roadmap that informs funnel and landing page strategy.
• Partner with Retention to lead renewal pricing, win-back economics, and lifecycle pricing strategy – protecting and growing customer lifetime value across the installed base.
• Lead promotional strategy across channels – from acquisition campaigns to retention offers to retail events – setting the guardrails, calendar, and post-promotion review process that drives consistent, profitable execution.
• Lead the pricing experimentation engine – designing A/B and multivariate tests across price points, packaging, offers, and renewal flows; partnering with Growth, Marketing, and Product to prioritize the roadmap; and instituting the statistical rigor, readouts, and decision standards that turn experimentation into compounding business growth.
• Build and lead the pricing function, including direct reports and an analytics partnership model, and develop the next generation of pricing talent at McAfee.
• Establish the pricing operating model – frameworks, playbooks, governance, and decision rights – that enable consistent, scalable execution across Marketing, Retention, Product, and Retail.
• Monitor competitive dynamics, category trends, and channel performance – translating market and customer insights into the pricing recommendations and tests that drive measurable business impact, and reporting results to executive leadership.

Requirements

You are a seasoned pricing leader who is equally at home setting strategy with executives and operating in the details with cross-functional teams. You bring a thoughtful, collaborative mindset, a track record of building and scaling pricing functions, and the analytical depth to defend recommendations all the way to the C-suite.

Qualifications

• 10+ years of progressive experience in pricing, monetization, or commercial strategy – including experience leading pricing across multiple parts of a consumer business (e.g., Marketing, Retention, Product, or Retail).
• Experience managing and developing people, and you know how to build the team, operating cadence, and analytic foundation a pricing function needs to scale.
• Influence across functions and levels with ease – aligning Marketing, Retention, Product, Retail, Finance, and Analytics partners around a single, defensible pricing strategy.
• Thrive in fast-moving environments where priorities evolve and ambiguity is part of the challenge, and you bring the structure and judgment to turn that ambiguity into clear decisions.
• Turn data into clear, actionable insights – comfortable designing and reading A/B and multivariate tests, and analyzing acquisition economics, packaging and SKU-level performance, promotional lift, renewal and win-back curves, and long-term LTV.
• Background includes consumer subscription, software, or digital-goods pricing – with proven experience shaping monetization across the customer lifecycle (acquisition, packaging, renewal) and across both direct-to-consumer and partner channels.
• Balance strategic vision with hands-on execution, communicate clearly at every level, and are willing to roll up your sleeves when the business needs it.
• Have a strong growth mindset and a track record of operating in a test-and-learn culture – ideally partnering closely with Growth, Marketing, or Product teams to run A/B and multivariate experiments that translated into durable revenue lift.

Skills

• Strong analytical skills with the ability to interpret and apply data to inform pricing strategies.
• Excellent communication and collaboration skills, with the ability to articulate complex ideas to both technical and non-technical audiences.
• Experience working in a fast-paced, agile environment with a focus on continuous improvement and innovation.
• Ability to manage multiple projects and priorities simultaneously, with a focus on delivering results.

Benefits

McAfee offers a variety of social programs, flexible work hours, and family-friendly benefits to all of our employees. These benefits include:

• Bonus Program
• 401(k) Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Social Programs
• Flexible Work Hours
• Family-Friendly Benefits
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees

Pay

The anticipated compensation for this position is USD $141,680.00/Yr. - USD $232,760.00/Yr. depending on experience and qualifications.