Director, Posh Live

About the Role

As the business owner for Posh Live, you will own its operating plan, marketplace health, growth strategy, and execution. You will make day-to-day business decisions across supply, demand, product priorities, programming, and marketplace quality while leading a cross-functional organization spanning Product, Engineering, Marketing, Data, and Operations. Success in this role is measured by one thing: whether Posh Live grows into a healthy, scalable business. This is a business-owner role reporting to the Head of Posh Live, with real decision-making authority over how the strategy gets built out in practice—including direct management of the Host Acquisition team.

Responsibilities

• Business Ownership and Accountability
  • Own the detailed operating plan for Posh Live and be directly accountable for the business metrics that matter—growth, engagement, and marketplace health.
  • Make the day-to-day calls needed to hit targets, escalating only the trade-offs that materially change the strategic direction.
  • Own forecasting and reporting for Posh Live's performance, and make the case for resourcing and investment where needed.
• Buyer Experience and Content Strategy
  • Define what a great buyer experience looks like across Posh Live—discovery, watching, and purchasing—and translate that into clear content and programming standards.
  • Own curation criteria and programming decisions for premium/flagship content, and be accountable for how well it reflects that buyer experience bar.
  • Partner with Merchandising and key partners on exclusive inventory and content planning.
• Host Acquisition and Marketplace Quality
  • Own the strategy and execution playbook for host acquisition, and directly manage the Host Acquisition team.
  • Own the programs, incentives, and quality mechanisms that grow and maintain a healthy base of hosts/sellers, and be accountable for the resulting supply and quality metrics.
  • Own the trade-off between growth in volume and the quality standards that keep the marketplace trustworthy for buyers.
• Cross-Product Growth and Discovery
  • Own how Posh Live connects with and reinforces the broader Poshmark experience (search, catalogue, feed), and be accountable for the resulting engagement metrics.
  • Work with Product and Engineering to prioritize the features that most strengthen these connections, making the final call on trade-offs within your remit.
• Cross-Functional Leadership
  • Lead a cross-functional working group spanning Product, Engineering, Marketing, and Data—setting goals, holding partners accountable, and unblocking execution.
  • Own the operating cadence for Posh Live—goal-setting, business reviews, and prioritization frameworks.
  • Define clear roles, responsibilities, and decision rights across partner teams, and be the final decision-maker on the majority of day-to-day trade-offs.

6-Month Accomplishments

• Took ownership of the business and stood up a concrete, sequenced operating plan with clear owners, milestones, and metrics—and is running the business against it.
• Established the operating cadence and reporting rhythm with the Head of Posh Live and cross-functional partners.
• Defined and began raising the buyer experience bar by translating a clear point of view on what a great buyer experience looks like into concrete content and programming standards, and ran a first cohort of flagship content against these standards.
• Defined the host acquisition strategy, took on management of the Host Acquisition team, and delivered an early, measurable improvement in sourcing, onboarding, or activation performance tied to the new strategy.
• Instrumented and began owning cross-product engagement by defining and tracking core cross-product engagement and discovery metrics as owned KPIs, and prioritized 1-2 high-leverage product changes to strengthen these connections.

12+ Month Accomplishments

• Scaled host acquisition through a proven strategy, growing host/seller volume without degrading quality, and can point to specific strategic and management decisions that drove the result.
• Established a differentiated buyer experience, making Posh Live's buyer experience—anchored by flagship content—a recognizable, differentiated draw that sets the standard for the rest of the marketplace.
• Proved out cross-product growth loops at scale, showing measurable, sustained traffic and engagement flowing between Posh Live and the rest of the Poshmark experience, with clear accountability for the result.
• Built a scalable operating engine and earned expanded ownership by establishing a repeatable planning and execution cadence that the team can run without heavy day-to-day involvement from the Head of Posh Live, and regularly informed strategic refinements with clear, data-backed recommendations.

Requirements

• 6-10+ years of experience in strategy, business/general management, or product/growth roles, with a track record of owning outcomes—not just delivering plans or analyses.
• Prior experience managing a team (e.g., acquisition, sales, or partnerships) with clear performance targets is strongly preferred.
• Experience in marketplace, e-commerce, social/live commerce, or content/creator platforms strongly preferred.
• Demonstrated ability to take a strategic direction set by others and run a business against it, making independent calls within a clear mandate.
• Comfort owning pricing/fee structures, marketplace supply/demand levers, and quality-vs-volume trade-offs.
• Strong quantitative and analytical skills; comfortable owning KPIs, building forecasts, and being held accountable for hitting them.
• Demonstrated ability to lead cross-functionally and drive accountability without direct reporting authority.
• Excellent communication skills; comfortable making the case for resourcing and flagging real trade-offs to senior leadership.
• High ownership and bias to action; comfortable running a business day-to-day in a fast-moving, still-emerging environment.
• Prior experience with live shopping, video commerce, or creator economy businesses is a strong plus.