Director, Platform Growth & Ecosystem Marketing, Minecraft

Responsibilities

• Lead Minecraft's Platform Growth Strategy
• Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial & regional growth opportunities.
• Lead Minecraft's Growth Ecosystems
• Own the growth strategy for Minecraft's China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities.
• Build Strategic Distribution Partnerships
• Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth.
• Lead High-Performing Endpoint Marketing Teams
• Lead a multidisciplinary organization spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management while coaching leaders and building scalable operating models that drive impact through others.
• Create Scalable Growth Systems
• Develop partnership frameworks, annual planning processes, measurement approaches, and execution models that transform platform, ecosystem, and distribution opportunities into repeatable growth engines for the Minecraft franchise.

Qualifications

• Required Qualifications:
• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
• 4+ years people management experience or indirect people management experience (or virtual teams).
• Preferred Qualifications:
• 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
• 6+ years of people management experience leading and developing teams.
• Experience working with major gaming platforms including Nintendo, PlayStation, Apple, Google, Xbox, and Steam.
• Experience managing gaming retail relationships, digital storefront marketing, category merchandising, platform promotions, commerce programs, or partner-funded marketing initiatives.
• Experience developing and executing international expansion strategies that leverage platform partnerships, product ecosystems, retail channels, and distribution networks to grow customer reach, engagement, and commercial performance across global markets.
• Experience launching and scaling mobile products and mobile ecosystem marketing programs.
• Experience building and managing strategic partnerships that deliver measurable business outcomes.
• Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems.
• Experience leading cross-functional initiatives within a complex, matrixed organization.
• Analytical, business planning, and strategic thinking capabilities.
• Executive communication and stakeholder management skills.
• Experience working with App Store and Google Play merchandising, discoverability, growth, or lifecycle strategies.
• Experience leading global marketing initiatives across international markets.
• Experience working with education technology products and adoption-focused marketing.
• Experience managing partner-funded marketing investments and co-marketing programs.
• Passion for gaming, player communities, and ecosystem-driven growth.