Director, Platform Growth & Ecosystem Marketing, Minecraft

About the role

At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play. Play is at the heart of everything we do—it’s the blocky backbone of our games, the core of our development philosophy, and the origin of our name. We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world.

Our community is global and incredibly diverse. We strive to ensure everyone feels included in Minecraft and sees themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.

Minecraft is seeking a Director, Platform Growth & Ecosystem Marketing to lead growth across the franchise's most important external platforms, growth ecosystems, and distribution channels. This leader will expand Minecraft's reach, engagement, and commercial impact through platform partnerships, gaming retail and digital storefronts, Minecraft Education, China, and strategic ecosystem partnerships. The role serves as the bridge between franchise strategy and execution, translating business priorities into scalable growth initiatives across Nintendo, PlayStation, Xbox, Apple, Google, Minecraft Education, and the China ecosystem.

The Director will lead a multidisciplinary team of platform marketers, ecosystem marketers, and program managers responsible for strategic planning, partner marketing, storefront growth, and operational excellence. Success requires a balance of strategic leadership, business acumen, partnership development, and execution rigor. The leader will collaborate with Product Marketing, Global Brand Management, Franchise Development, Business Strategy, Digital Marketing, Retail Sales, and external partners to identify new growth opportunities, scale existing businesses, and build durable growth systems for long-term franchise impact.

When you join Mojang Studios, you’ll find yourself among incredibly bright, warm, and creative individuals—all united toward a single goal.

Responsibilities

• Lead Minecraft's Platform Growth Strategy: Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial and regional growth opportunities.
• Lead Minecraft's Growth Ecosystems: Own the growth strategy for Minecraft's China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities.
• Build Strategic Distribution Partnerships: Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth.
• Lead High-Performing Endpoint Marketing Teams: Manage a multidisciplinary organization spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management while coaching leaders and building scalable operating models.
• Create Scalable Growth Systems: Develop partnership frameworks, annual planning processes, measurement approaches, and execution models that transform platform, ecosystem, and distribution opportunities into repeatable growth engines for the franchise.

Requirements

• Master's Degree in Marketing, Computer Science, Business, or related field AND 4+ years of experience in business OR
• Bachelor's Degree in Marketing, Computer Science, Business, or related field AND 6+ years of experience in business OR equivalent experience.
• 4+ years of people management experience or indirect people management experience (or virtual teams).

Qualifications

• 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
• 6+ years of people management experience leading and developing teams.
• Experience working with major gaming platforms including Nintendo, PlayStation, Apple, Google, Xbox, and Steam.
• Experience managing gaming retail relationships, digital storefront marketing, category merchandising, platform promotions, commerce programs, or partner-funded marketing initiatives.
• Experience developing and executing international expansion strategies leveraging platform partnerships, product ecosystems, retail channels, and distribution networks to grow customer reach, engagement, and commercial performance across global markets.
• Experience launching and scaling mobile products and mobile ecosystem marketing programs.
• Experience building and managing strategic partnerships that deliver measurable business outcomes.
• Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems.
• Experience leading cross-functional initiatives within a complex, matrixed organization.
• Analytical, business planning, and strategic thinking capabilities.
• Executive communication and stakeholder management skills.
• Experience with App Store and Google Play merchandising, discoverability, growth, or lifecycle strategies.
• Experience leading global marketing initiatives across international markets.
• Experience working with education technology products and adoption-focused marketing.
• Experience managing partner-funded marketing investments and co-marketing programs.
• Passion for gaming, player communities, and ecosystem-driven growth.

Pay

The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. A different range applies to specific work locations, including the San Francisco Bay area and New York City metropolitan area, where the base pay range is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation.