Director, Performance Marketing (Paid Social)

Position Summary

Leaf Home is seeking a highly motivated, goal-oriented, and dedicated Director, Paid Social & Programmatic to join our exciting and fast-paced team. Our team is growing, and if you are equally passionate about direct marketing, lead gen, career growth, and the home improvement industry, an opportunity at LeafHome may be a great match!

Essential Duties And Responsibilities

• Lead Paid Social & Programmatic Strategy for Lead Generation & Brand Growth – Develop and execute a comprehensive strategy across Meta, TikTok, YouTube, Display, CTV, and other emerging platforms to drive high-quality leads, engagement, and revenue.
• Own & Optimize Multi-Million Dollar Media Budgets - Manage large-scale investments across paid social and programmatic channels, ensuring cost-efficient customer acquisition while maximizing ROAS and lead volume.
• Oversee Team Development & Performance – Build, mentor, and lead a high-performing team of paid social and programmatic specialists, fostering a culture of innovation, data-driven decision-making, and continuous improvement.
• Drive Audience Targeting & Segmentation – Leverage first-party data, lookalike audiences, interest-based targeting, and AI-driven optimization to reach and convert high-intent customers.
• Enhance Local & National Campaign Performance – Optimize campaigns across Leaf Home’s complex geographic footprint, ensuring locally targeted marketing aligns with broader brand objectives and lead generation goals.
• Leverage Automation & AI for Efficiency – Utilize advanced bidding strategies, machine learning, and dynamic creative optimization to scale performance and improve efficiency across platforms.
• Cross-functional Collaboration – Work closely with digital marketing, analytics, creative, call center, and sales teams to ensure campaign alignment with broader marketing objectives and sales targets.
• Market & Competitive Intelligence – Stay ahead of paid social and programmatic trends, platform innovations, and competitor strategies to refine campaign approaches and maximize performance.
• Executive Reporting & Insights – Provide strategic reporting and actionable insights to senior leadership, influencing budget allocation and long-term digital media strategy.

Experience And Minimum Qualifications

• Bachelor's degree is preferred, or an equivalent combination of education, training, and experience.
• 8+ years of experience in Paid Social and/or Programmatic Advertising, with a strong track record of managing high-budget, performance-driven campaigns, preferably in lead generation or home services industries.
• 3+ years of leadership/management experience, including hiring, mentoring, and scaling teams in a fast-paced, results-driven environment.
• Expertise in Meta Ads, TikTok, YouTube, DV360, The Trade Desk, and other programmatic platforms, with deep knowledge of audience targeting, bidding strategies, and conversion tracking.
• Strong analytical and data-driven mindset, with proficiency in Google Analytics, Tableau, or similar analytics tools to drive insights and campaign optimizations.
• Hands-on experience with AI-driven bidding and automation tools, such as Meta Advantage+, CAPI, DV360 bid strategies, or third-party media management platforms.
• Deep understanding of local and national advertising strategies, including geo-targeting, lead attribution, and multi-touch conversion optimization.
• Cross-functional collaboration skills, with experience partnering with creative, analytics, CRM, and sales teams to align paid media efforts with broader marketing and business objectives.
• Knowledge of call tracking, CRM, and lead attribution models, with experience optimizing campaigns for downstream conversion performance.
• Strong financial acumen, including forecasting, CPL/CPA management, and ROAS-driven budget optimization.
• Excellent communication and presentation skills, with the ability to distill complex data into clear insights and strategic recommendations for executive stakeholders.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).

Diversity and Inclusion Statement

Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).

Americans With Disabilities Act Statement And Contact

Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to adarecruiting@leafhome.com .