Director, Performance Marketing

About the role

For our client, we are seeking a Director, Performance Marketing to join the team of a leader in the Technical Services space. This role will own paid acquisition strategy and website conversion performance across a complex B2B environment. You will partner closely with cross-functional teams to strengthen demand generation, improve buyer engagement, and convert traffic into qualified pipeline. The position calls for a data-driven leader who can balance channel strategy, experimentation, and analytical rigor to scale growth.

Location: Remote — US-based candidates only, no visa sponsorship available.

Compensation: $193,200 – $241,500 annually.

Responsibilities

• Own and execute paid acquisition strategy across digital channels
• Lead optimization efforts for campaign strategy, audience targeting, and budget allocation
• Identify and scale new acquisition opportunities to improve channel mix
• Leverage CRM data and advanced bidding strategies to improve campaign effectiveness
• Manage website conversion strategy and prioritize digital journeys for qualified demand
• Establish a structured experimentation program to improve website performance
• Provide strategic leadership and collaborate with cross-functional teams to enhance buyer engagement

Qualifications

• 7–10 years of B2B SaaS performance marketing experience with significant paid media budget ownership
• Hands-on expertise in Google Ads, Microsoft Advertising, and other paid media channels
• Proven success driving paid acquisition and qualified pipeline in complex B2B environments
• Strong understanding of advanced paid media measurement and optimization techniques
• Experience leading website conversion strategy and digital experience improvements
• Advanced analytical skills, including attribution and performance forecasting
• Familiarity with Salesforce, Google Analytics 4, and marketing automation platforms

Benefits

• Flexible working hours and a remote-first organization within Canada
• Responsible time off policy allowing team members to recharge as needed
• Comprehensive health, vision, and dental benefits, including an Employee Assistance Program
• Opportunities for continuous learning through educational sessions
• Stock options available for all employees