Director, Performance Marketing
Vigil · New York, NY · Today
MarketingFull-time
About the role
Ramp is seeking a Director of Performance Marketing to lead and scale our high-performing acquisition engine. You will own the strategy and execution across paid search, paid social, direct mail, affiliates, creative experimentation, and emerging channels.
What You'll Do
- Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
- Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
- Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
- Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
- Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
- Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth.
- Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.
What You Need
- 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.
- Proven success scaling large performance budgets ($10M+ annually) across multiple channels.
- Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.
- Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.
- Exceptional leadership and people management skills with a track record of building and developing teams.
- Strong business acumen and judgment to balance efficiency with bold growth bets.
Nice-to-Haves
- Experience in fintech, payments, or SaaS with long sales cycles.
- Exposure to influencer/UGC, connected TV, or other frontier channels.
Benefits
- Benefits available to all full-time Ramp employees (Global)
- Flexible PTO
- Unlimited AI token usage
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
- United States: 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
- One Medical annual membership
- 401(k), including employer match on contributions made while employed by Ramp
- Fertility HRA (up to $10,000 per year)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
- Pet insurance
- In-office perks: lunch, snacks, drinks, and more
- Relocation support to NYC or SF (as needed)
- Canada: Group medical, dental, and vision coverage through Sun Life
- Life, AD&D, and disability coverage
- Fertility drug coverage (up to $4,000 lifetime)
- Group Retirement Plan with employer match (RRSP + DPSP)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
- Employee Assistance Program and virtual care through Lumino Health
- Workplace pension through Penfold, with salary sacrifice option
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay