Director, Performance Marketing

Responsibilities

• Performance Strategy & Senior Advisory
• Distill complex performance data into clear, high-level narratives for senior leadership to support data-driven decision-making.
• Collaborate with marketing strategists across ASCO and Conquer Cancer to translate organizational objectives into actionable, high-performing digital marketing plans.
• Manage and optimize multiple digital budgets at a portfolio level, ensuring efficient performance across all business lines.
• Partner with content developers and internal counterparts to ensure digital content is synchronized with owned strategy.
• Partner with the organic social media team to share channel insights, audience trends, and top-performing creative to maximize overall brand engagement.
• Hands-On Technical Execution & Operations
• Direct the end-to-end strategy and execution for paid digital advertising across social (Meta, Instagram, X, YouTube), search (Google, Bing), and display (PMax).
• Lead the evolution of SEO strategy, utilizing tools like Semrush to grow organic traffic and ensure visibility within AI-driven search results.
• Advise on, deploy, and leverage marketing tech tools (e.g., Airtable, Adobe Analytics, advanced Excel) to streamline operational workflows and turn complex data into actionable performance reports, analysis, and recommendations.
• Cook up with design teams to actualize creative visual assets that appeal to specific audiences and market conferences.
• Agency Governance & Team Growth
• Oversee the day-to-day management of the designated performance agency, ensuring appropriate utilization of paid media.
• Act as the internal expert for agency accountability, auditing execution and creative quality to ensure alignment with brand standards.
• Inspire, develop, and grow the performance of one direct internal report, fostering a culture of technical excellence.
• Pearl with leaders across division to inform high-impact content strategy and content creation based on performance data, while actively contributing to the overarching web roadmap and digital platform improvements.

Requirements

• Required Education and Experience
• Bachelor’s degree in Marketing, Communications, Digital Marketing or related field, or equivalent years of experience.
• 10 – 12 years of experience developing integrated multichannel marketing strategies and tactics inclusive of SEO/SEM, social media and search advertising across Owned, Paid, and Earned channels.
• Expertise in creative design, copywriting, and digital asset development specific to Owned, Paid, and Earned marketing channels.
• 5 years of experience in a supervisory role.
• 3 - 5 Years of Digital Performance Agency oversight and media buying.
• Experience with advanced Excel functions and analytics programs to create reports, analyze performance, and provide summary insights; experience with Adobe Analytics is a plus.
• Hands-on experience with project management tools, such as Airtable or a similar platform.
• Preferred Education and Experience
• Advanced degree (Master’s) in Marketing, Communications, Digital Marketing, or related field.
• Prior experience with Oncology or other scientific or medical meetings and event marketing.
• Prior non-profit/association and fundraising marketing experience.
• Prior experience in a leadership role developing, executing, and analyzing digital marketing strategies across Owned, Paid, and Earned channels.
• Experience managing multiple digital marketing budgets at a portfolio level (e.g. supporting multiple business lines).
• Experience with e-commerce marketing (digital storefronts, buying experience, loyalty programming).
• Strong familiarity with incorporating integrated content strategy into digital strategy and campaigns.