Director, Partner Lifecycle Marketing

About the role

Mastercard is looking for a Director, Partner Lifecycle Marketing & Experience to build and lead a best-in-class partner engagement strategy for the Mastercard Partner Advantage Program. This leader will shape how partners experience Mastercard—from onboarding and activation through growth, advocacy, and retention. The role is responsible for creating relevant, personalized, and measurable engagement that helps partners understand, adopt, and get more value from the program. The ideal candidate is a strategic marketer and strong operator who can translate partner needs into compelling journeys, campaigns, communications, and experiences that deepen engagement and support business growth.

Role

• Lead the partner lifecycle marketing strategy across onboarding, activation, engagement, growth, advocacy, and retention
• Design partner journeys, engagement programs, and communications that are clear, relevant, and tailored to partner needs
• Identify opportunities to improve the partner experience, remove friction, and increase participation in the program
• Connect partner engagement strategies to business priorities, commercial growth, and long-term ecosystem value

Engagement, Personalization & Digital Experience

• Create personalized engagement strategies across digital, email, web, portal, event, and community channels
• Use data and insights to deliver more relevant content, experiences, and calls to action for different partner audiences
• Partner with technology and operations teams to improve how partners discover, access, and engage with program benefits and resources
• Test, learn, and optimize engagement strategies to improve partner response, satisfaction, and adoption

Partner Community & Advocacy

• Build programs that strengthen partner connection, recognition, loyalty, and advocacy
• Create opportunities for partners to share success stories, participate in thought leadership, and engage with Mastercard and one another
• Develop campaigns and experiences that make partners feel informed, valued, and equipped to grow with Mastercard

Insights, Measurement & Optimization

• Define success measures for partner engagement, activation, adoption, advocacy, satisfaction, and retention
• Use partner feedback, behavioral data, and performance insights to improve the lifecycle experience
• Turn insights into clear recommendations that help teams make better decisions and improve partner outcomes
• Measure the impact of lifecycle marketing on partner growth, program value, and business performance

Leadership & Collaboration

• Work across marketing, sales, product, partner, regional, and technology teams to bring partner engagement strategies to market
• Influence and align stakeholders around a shared partner experience vision
• Lead with clarity, accountability, and a strong bias for action in a global, matrixed environment
• Ensure programs are scalable, consistent, and delivered with the quality expected of Mastercard

Leadership Expectations

The Director, Partner Lifecycle Marketing & Experience will be expected to:

• Think strategically and execute with discipline
• Champion the needs of partners and turn insight into action
• Build strong relationships across teams, regions, and functions
• Communicate clearly and influence at senior levels
• Use data to improve performance and demonstrate impact

Qualifications

• Experience in partner marketing, channel marketing, lifecycle marketing, customer experience, B2B marketing, or a related field
• Proven experience designing and scaling engagement, lifecycle, or customer/partner journey programs
• Strong understanding of partner ecosystems, segmentation, personalization, digital engagement, and data-driven marketing
• Experience leading cross-functional initiatives in a complex global organization
• Ability to influence stakeholders, manage priorities, and lead teams or workstreams to measurable outcomes

Preferred Experience

• Experience with global partner, channel, alliance, or ecosystem programs
• Familiarity with partner portals, marketing automation, personalization tools, analytics, or digital engagement platforms
• Experience supporting partner-sourced or partner-influenced growth
• Strong executive communication and stakeholder management skills
• Experience in payments, technology, SaaS, cybersecurity, consulting, cloud, data, or fintech environments

Pay

Purchase, New York: $174,000 - $286,000 USD
Arlington, Virginia: $174,000 - $286,000 USD
Atlanta, Georgia: $151,000 - $249,000 USD
Boston, Massachusetts: $174,000 - $286,000 USD
Miami, Florida: $151,000 - $249,000 USD
O'Fallon, Missouri: $151,000 - $249,000 USD
San Francisco, California: $181,000 - $299,000 USD
Seattle, Washington: $174,000 - $286,000 USD