Director, Partner Lifecycle Marketing

Director, Partner Lifecycle Marketing role based in Purchase, NY with hybrid/remote options across multiple U.S. locations. Salary range: $151,000–$299,000 USD depending on location.

About the Role

You will lead partner lifecycle marketing and engagement for the Mastercard Partner Advantage Program. You will design personalized journeys, campaigns, communications, and digital experiences across the partner lifecycle, strengthen advocacy and retention, and use data to improve engagement and business outcomes.

Responsibilities

• Lead partner lifecycle marketing strategy
• Design partner journeys, engagement programs, and communications
• Identify opportunities to improve partner experience and participation
• Connect engagement strategies to commercial growth
• Create personalized engagement across digital, email, web, portal, event, and community channels
• Use data and insights to improve content and calls to action
• Improve partner access to program benefits and resources
• Test and optimize engagement strategies
• Build partner connection, recognition, loyalty, and advocacy programs
• Define measures for engagement, activation, adoption, advocacy, satisfaction, and retention
• Use feedback and behavioral data to improve lifecycle experiences
• Measure lifecycle marketing impact on partner growth and business performance
• Align stakeholders around the partner experience vision

Requirements

• Experience in partner marketing, channel marketing, lifecycle marketing, customer experience, or B2B marketing
• Experience designing and scaling engagement, lifecycle, or customer and partner journey programs
• Understanding of partner ecosystems, segmentation, personalization, digital engagement, and data-driven marketing
• Experience leading cross-functional initiatives in a complex global organization
• Ability to influence stakeholders, manage priorities, and lead teams or workstreams to measurable outcomes
• Familiarity with partner portals, marketing automation, personalization tools, analytics, or digital engagement platforms is preferred
• Experience in payments, technology, SaaS, cybersecurity, consulting, cloud, data, or fintech environments is preferred

Benefits

• Medical insurance
• Prescription drug insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Flexible spending account
• Health savings account
• 16 weeks of new parent leave
• Up to 20 days of bereavement leave
• 80 hours of Paid Sick and Safe Time
• 25 days of vacation time
• 5 personal days
• 10 annual paid U.S. observed holidays
• 401k with company match
• Deferred compensation for eligible roles
• Fitness reimbursement or on-site fitness facilities
• Tuition reimbursement

Pay

• Arlington, VA: $174,000–$286,000 USD
• Atlanta, GA: $151,000–$249,000 USD
• Boston, MA: $174,000–$286,000 USD
• Miami, FL: $151,000–$249,000 USD
• O’Fallon, MO: $151,000–$249,000 USD
• Purchase, NY: $151,000–$299,000 USD
• San Francisco, CA: $181,000–$299,000 USD
• Seattle, WA: $174,000–$286,000 USD