Director, Organic Social

Responsibilities

• Develop and own the visual direction across platforms ensuring consistency, creativity, and brand alignment, but with a tailored strategy by platform.
• Concept and design in partnership with Art Director engaging content including, but not limited to static posts, carousels and videos across channels to elevate our social content - branding, typography, creators - and treat the monthly feed like a GTM roll out.
• Identify and optimize ideal cadence to maximize organic performance across multiple platforms.
• Creation of monthly content calendar that ties to evergreen, NPD focus, key brand moments, as well as overall brand goals/core focuses.
• Oversee Community strategy in partnership with Senior Manager to foster deep brand loyalty.
• Accountable for platform growth and goal setting across key metrics - followers, engagement rate, reach and impressions.
• Partner with senior manager on weekly, monthly and quarterly reporting against goals and key competitors.
• Relationship management with platform reps (Meta, TikTok, etc) and deep understanding of platform dynamics.
• Ideate, brief, and execute on new content pillars and franchises in partnership with Content team and Senior Art Director.
• Scale and manage the end to end strategy for the Content Creator program, driving brand affinity and a steady pipeline of authentic assets.
• Establish annual engagement goals and present strategy to achieve if not exceed to CMO and Head of Content.
• Identify emerging organic channels and define launch strategy and needs.
• Shoot, edit and design social first, in-house content and do ad hoc editing as needed.

Requirements

• Bachelor’s Degree in Marketing or related field
• 8 - 10 years of experience in various social media platforms including Meta and Tiktok; luxury beauty and/or start up experience, a plus
• Proven track record for creating beautiful and engaging social content that defines trends
• Strong background in social analytics and highly skilled in content creation and Iphone editing
• High taste level and strong brand understanding
• Very platform-literate - immersed in functions and new features across platforms
• Out of the box, creative thinker with drive to self start
• Agile, highly organized individual