Director, On Premise Distribution

About the role

The Director, On Premise Distribution is primarily responsible for the strategic leadership and management of the On Premise route to market and distributor partners at the regional level. Key objectives include developing, leading, and coaching a team of On Premise Distributor Managers (OPDMs) while fostering influential relationships with key principals and owners of the region's top Distributor Partners (DPs). In addition, the Director is responsible for driving Red Bull North America (RBNA) initiatives and strategic priorities, including expanding market reach, developing systems that improve KPI execution, monitoring sales and point-of-sale (POS) performance against business plans, and coaching OPDMs to achieve their individual and regional objectives. A successful Director, On Premise Distribution takes full ownership of distributor performance across the region while ensuring strong alignment and collaboration between the General Manager and the VP of On Premise to drive sustainable business growth and executional excellence.

Responsibilities

• Develop and execute a communication strategy with OPDMs and Distributor Partners (DPs) to effectively communicate and implement Red Bull business strategies, priorities, and initiatives.
• Ensure alignment and understanding of business objectives and strategic priorities across RBNA departments and key stakeholders.
• Implement systems and processes to track, measure, and benchmark DP performance against established goals and key initiatives.
• Lead communication and engagement efforts with the RBNA On Premise Key Account team, fostering strong collaboration between key accounts and distributor partners.
• Facilitate training sessions focused on strategic initiatives, operational excellence, and professional development.
• Establish, monitor, and manage a clear set