Director of Technical SEO

About the role

Boca Recovery Center is a nationally recognized addiction treatment provider with locations in Florida, New Jersey, Indiana, and Massachusetts. We specialize in substance use disorders and co-occurring mental health conditions and provide evidence-based clinical care in a supportive, structured environment.

The Opportunity

We are expanding our SEO capabilities in-house and are seeking an experienced SEO Lead to architect our long-term strategy and build a top-tier team. This role requires a hands-on expert who wants to grow the company and build a best-in-class team. The ideal candidate will work directly with the Chief Marketing Officer (CMO) to develop and execute a comprehensive SEO strategy.

Requirements

• Key Responsibilities:

  • Absolute Ownership: Ensure the technical health of our domains, including crawlability, indexing, and core web vitals.

  • Strategic ROI Management: Prioritize high-impact wins that drive revenue, not just vanity metrics.

  • Infrastructure & Execution: Conduct deep audits and work with the team to implement fixes. Identify and solve problems.

  • Roadmap Architecture: Create and pivot a comprehensive SEO roadmap that balances technical hygiene with content opportunity and authority building.

  • Team Building: Recruit, interview, and onboard SEO content specialists, technical support, and junior analysts as we scale this department.

  • Data Command: Own our SEO tech stack (Ahrefs, GSC, GA4, SEMRush) and build custom dashboards to clearly communicate ROI to executive leadership.

• Requirements:

  • Experience: 6+ years in SEO, with a strong emphasis on technical architecture.

  • Mindset: A "Founder" mentality. Comfortable working in a high-accountability environment directly with the CMO.

  • Self-Management: Proven ability to manage complex projects independently.

  • Technical Stack: Mastery of GSC, GA4, SQL, and advanced Excel/Google Sheets. Knowledge of Python or AI tools for SEO automation is preferred.

  • Platform Expertise: Experience managing and optimizing large-scale sites within WP.

  • Local Advantage: Based in or willing to commute to Boca Raton.

Benefits

Boca Recovery Center offers a comprehensive benefits package, including:

• Health Insurance

• Retirement Plans

• Disability Coverage

• Paid Time Off

• Continuing Education & Professional Development Opportunities