Director of Student Selection

About the role

Western Welding Academy is a mission-driven trade school committed to building a better generation of blue-collar craftsmen. We train and develop the next generation of skilled welders through hands-on education, high standards, and a culture rooted in accountability, grit, and purpose.

Position Summary

The Student Selection Director is a key leadership role responsible for overseeing the full enrollment funnel, from lead engagement through student start. This position requires a seasoned sales leader with a strong operational mindset, the ability to develop high-performing teams, and the discipline to execute proven sales processes.

Benefits

• Medical, dental, and vision insurance.
• Health savings account options.
• 401(k) benefits.
• Unlimited PTO for eligible exempt employees.
• Paid holidays.
• Professional development opportunities.
• A mission-driven culture where your work directly supports students, families, and the future of the trades.

Key Responsibilities

• Lead, coach, and develop the Student Selection and Student Success teams to achieve enrollment, revenue, and start-readiness goals.
• Own the department’s sales strategy, enrollment funnel, conversion metrics, and performance expectations.
• Drive accountability through clear goals, consistent coaching, team training, and regular performance review.
• Maintain weekly metrics, student start forecasts, Booth Hold Payment goals, and overall department performance.
• Strengthen the student onboarding experience by coordinating with financial aid, housing, documentation, and other internal teams.
• Use data, technology, and process improvement to increase efficiency, visibility, and scalable growth.
• Create a culture of ownership, collaboration, urgency, and student-centered service.

What We're Looking For

• Minimum of 5 years of sales leadership experience, preferably in education, admissions, enrollment, or a high-accountability sales environment.
• Proven success leading and scaling high-performing teams.
• Strong understanding of sales funnels, conversion metrics, pipeline management, and revenue accountability.
• Ability to coach, train, and develop team members while maintaining clear standards and expectations.
• Strong operational mindset with the ability to turn goals into process, structure, and measurable execution.
• Comfortable using data, reports, and technology to guide decisions and improve performance.
• Excellent communication, leadership, and problem-solving skills.

Who Thrives Here

You will thrive in this role if you are a leader who knows how to drive results without losing sight of people. You can coach a team, inspect the numbers, solve problems quickly, and build trust across departments. You understand that enrollment is not just a sales function. It is the first step in helping students change their lives and build meaningful careers.

Employment Requirements

• Employment with Western Welding Academy is contingent upon successful completion of a pre-employment drug screening and a background check that meets company standards.

Equal Employment Opportunity

Western Welding Academy is an equal opportunity employer. We are committed to creating a workplace where people are treated with respect, evaluated based on merit, and given the opportunity to contribute to our mission.