Director of Strategic Communications (NCS) - Baltimore Convention Center

Duties

• Develops and implements strategic communications and marketing plans that support organizational goals, brand awareness, convention and event attraction, employee engagement, and public outreach.
• Leads internal communications initiatives, including employee newsletters, executive messaging, presentations, and recognition materials, to support organizational alignment, efficient dissemination of information and overall employee engagement.
• Led media relations activities, including press releases, media advisories, interviews, press conferences, and responses to media inquiries.
• Advises executive leadership on messaging, public positioning, stakeholder engagement, employee communications, and crisis communications.
• Oversees development of print and digital communications materials, including presentations, bid books, newsletters, photography, videography, and other branded collateral.
• Covers communications related to major events, organizational initiatives, facility projects, emergencies, and operational incidents.
• Develops and maintains relationships with media, industry partners, public agencies, community organizations, and professional associations.
• Maintains and elevates the facility’s industry profile through award submissions, media placements, advertorials, strategic announcements, and related promotional initiatives.
• Monitors and evaluates engagement performance metrics, audience engagement, media coverage, and campaign effectiveness.
• Attends meetings, hearings, press conferences, and other engagements on behalf of the organization and advises senior leadership on outcomes and implications.
• Collaborates with Visit Baltimore, the Maryland Department of Commerce, and other public-sector partners to coordinate and communicate legislative priorities.
• Serves as staff liaison and primary communications contact for the Mayor’s Office and City Council.
• Serves as the agency’s Public Information Officer.

Marketing

• Oversees the Baltimore Convention Center brand and ensures consistency across all internal and external communications and marketing materials.
• Maintains and elevates the facility’s industry profile through award submissions, media placements, advertorials, strategic announcements, and related promotional initiatives.
• Leads digital communications initiatives including website content, email marketing, social media, and related campaigns.
• Maintains and elevates the facility’s industry profile through award submissions, media placements, advertorials, strategic announcements, and related promotional initiatives.
• Maintains and elevates the facility’s industry profile through award submissions, media placements, advertorials, strategic announcements, and related promotional initiatives.

Legislative & Industry Affairs

• Attends meetings, hearings, press conferences, and other engagements on behalf of the organization and advises senior leadership on outcomes and implications.
• Collaborates with Visit Baltimore, the Maryland Department of Commerce, and other public-sector partners to coordinate and communicate legislative priorities.
• In the absence of executive leadership, serves as liaison and/or spokesperson for the Center at industry association and advocacy events.
• Affords assistance in reviewing proposed legislation and developing organizational positions on matters impacting the Center or industry.

Community Engagement

• Represents the organization at industry, governmental, community, and stakeholder events and engagements as needed.
• Participates in City and industry communications committees, including Public Information Officer Association meetings and collaborative marketing initiatives.

Senior Management

• Hires, trains, supervises, develops, and evaluates departmental staff.
• Ensures compliance with Center and City policies and coordinates with Human Resources on employee relations and disciplinary matters.
• Manages consultants, agencies, vendors, contracts, project timelines, and departmental budgets.
• Serves as staff liaison to the Visit Baltimore/BCC Board of Directors.

Qualifications

• Education: Have a bachelor’s degree in communications, marketing, journalism, public relations, public policy, or related field from an accredited university AND Experience: Have five years of experience in performing public information, public relations, convention, or non-profit management work. Must include supervising small teams. OR Equivalency Notes: Have ten years of experience as an equivalency if no bachelor’s degree. Have an equivalent combination of education and experience.
• Preferred Certifications: Accreditation in Public Relations (APR), Certified Meeting Professional (CMP), Certified in Exhibition Management (CEM), Certified Government Communications Professional (CGCP), or other relevant communications, marketing, or meetings industry certifications.
• Knowledge, Skills, & Abilities: Exceptional relationship management, interpersonal, and stakeholder engagement skills. Exceptional writing, editing, and proofreading skills, with the ability to tailor messaging for varied audiences and formats. Strong public speaking and presentation skills. Ability to develop and execute communications, public awareness, and legislative affairs initiatives. Demonstrated initiative, professionalism, diplomacy, and sound judgment. Knowledge of media relations and preparation of public information materials. Knowledge of branding, publishing, and content development processes. Proficiency in Microsoft Office and standard communications and marketing platforms. Ability to work flexible schedules, including evenings, weekends, and event-related hours. Ability to travel occasionally locally, regionally, or nationally.