Director, Strategic Communications
Blue Cross NC · Raleigh-Durham-Chapel Hill Area · 2 wk ago
HybridMarketing$144k–$230k/yrFull-time
What You’ll Do
- Develop and execute clear, compelling communications strategies that prepare stakeholders for enterprise decisions and reinforce trust in organizational direction.
- Provide narrative leadership and contextual framing that helps audiences understand the “why” behind policies, products, and priorities.
- Ensure all communications connect to enterprise strategy, market realities, affordability priorities, and organizational purpose.
- Shape the internal and external environment to build trust, reinforce credibility, and reduce friction for business operations.
- Anticipate areas of sensitivity or risk and proactively prepare messaging that support safe, confident rollout of key initiatives.
- Translate policy, regulatory, and market insights into communications actions that strengthen the organization’s reputation and narrative authority.
- Cross-divisions, ensuring unified messaging and cohesive stakeholder preparation.
- Connect dots, starting with P&L teams, and across divisions, ensuring unified messaging and cohesive stakeholder preparation.
- Serve as an integrator who brings clarity and alignment among Brand, Performance Marketing and Corporate Social Responsibility teams, P&Ls, Strategy, Customer Experience and Digital, Public Affairs, Healthcare Innovation and HR.
- Ensure leaders have the right context, narratives, and materials to support consistent, enterprise-aligned communication.
- Lead multiple communications workstreams with discipline, timeliness, and accuracy.
- Establish and maintain processes that support message discipline, predictable delivery, and clarity for stakeholders.
- Drive continuous improvement in communications workflows, tools, and team readiness.
- Support model professional maturity, clear thinking, proactive ownership, and modern communications judgment.
- Operate with confidence through change and support the continued evolution of Communications as a strategic enterprise function.
- Mentor others and elevate team capability, encouraging a mindset of curiosity, accountability, and integrated problem-solving.
What You Bring
- Established ability to develop and execute enterprise-level communications strategies that align with business objectives and drive measurable organizational impact.
- Proven experience advising senior leaders and managing high-profile stakeholder engagements, including state and national audiences, on complex and sensitive issues.
- Enterprise-level operational and analytical acumen, including oversight of agency partnerships, budgets, and performance metrics, with the ability to translate data and KPIs into strategic action.
- Successful ability to lead, develop, and retain high-performing teams, with a consistent focus on talent growth and leadership effectiveness.
- Demonstrated expertise in public relations and media management, including proactive media engagement, issues response, and reputation management.
- Proven ability to manage high-stakes crisis situations in healthcare or regulated settings, including rapid response, stakeholder coordination, and executive counsel.
- Bachelor’s degree required; 10+ years of relevant experience in strategic communications, public affairs, reputation management, or related fields.
- Proven ability to navigate complex, fast-paced environments and support senior-level decision-making.
- Established track record as a people leader with high standards, able to provide clarity, elevate performance, and model the behaviors expected of a modern communications function.
- Exceptional writing, messaging, and narrative development skills.
- Demonstrated strength in cross-functional alignment, stakeholder influence, and integrated communications planning.
- Experience in change communications, reputation management, or narrative conditioning strongly preferred.
- Strong project management, organization, and operational execution abilities.