Director of Strategic Communications & Engagement

We need to output HTML fragment with sections only if real content. Use

for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title. We need to extract content. Given posting: includes Position Summary, then many paragraphs describing responsibilities. Also includes Benefits section with details. Also includes Minimum Qualifications. Also includes Salary: Commensurate with experience (but that's not specific; we should not create Pay section if it's just "commensurate with experience" as placeholder). Also Work Days and Hours: Monday - Friday, 8:00 am - 5:00 pm (Schedule). Also Application Deadline etc but we should drop application instructions. Also Special Instructions etc drop. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate. We need sections: About the role (maybe position summary). Responsibilities (list of duties). Requirements (maybe Minimum Qualifications). Qualifications? Could be same as Requirements? But we need to decide. The instruction: use headings for those categories if content exists. We have content for About the role (position summary). Responsibilities (the long list). Requirements (maybe Minimum Qualifications). Benefits (the benefits details). Schedule (Work Days and Hours). Pay: we have only "Commencement with experience" which is placeholder; we should not create Pay section. Skills: not explicitly listed; maybe we could infer but we should not invent. So omit Skills. We need to use

• for any list of duties/requirements/benefits. For prose, use

  . For Benefits we have a list of items; we can make

  . We need to preserve all substantive information: include details like medical costs, retirement options, etc. We must not include duplicated lines, cookie/navigation/legal/EEO etc. The posting includes some boilerplate like "Apply now to join FAU..." etc. We should drop that. Also "Note: Current FAU employees must apply as an internal applicant..." drop. Also "For more information on everything FAU has to offer..." drop. Also "Explore Living in Palm Beach County" maybe not needed? It's not a core job detail; could be considered extra but maybe it's not substantive to the role. It's more about living guide; could be considered boilerplate? Probably drop. We need to include the Position Summary as About the role. Let's extract: Position Summary: The Schmidt College of Medicine at Florida Atlantic University is seeking a Director of Strategic Communications & Engagement in Boca Raton, FL. The Director of Strategic Communications & Engagement provides leadership for all institutional communications, marketing, engagement, and visibility initiatives across the Schmidt College of Medicine. Reporting to the Associate Dean for Administration and Finance, this role develops and implements strategies that elevate the College’s visibility, strengthen relationships with internal and external stakeholders, and advance key institutional priorities. Leads strategic communications, executive messaging, digital media strategy, creative direction, alumni engagement programming, and cross-functional strategic initiatives while supervising a multidisciplinary team and contributing to institutional priorities and initiatives. The Director of Strategic Communications & Engagement coordinates closely with the Division of University Communications & Marketing to ensure alignment with university priorities, messaging and brand standards; optimize communications efforts and opportunities; and participates in regular planning and coordination meetings with the division’s designated liaison. Then there are sections: Strategic Communications, Executive Messaging, Digital & Print Media Strategy, Creative & Content Strategy, Alumni Programs Leadership, Event Marketing & Institutional Events Strategy, Leadership, Strategic Initiatives & Cross-Functional Collaboration. Those are responsibilities. We can combine them into a list of responsibilities. We need to preserve all substantive information: maybe we should keep each bullet as a list item. We'll create
  • for each responsibility area, maybe with sub-bullets? But we can just list each major duty as a li. We need to avoid losing detail. Could embed subpoints inside li using semicolons. Simplify: each major heading as a li with its content. Let's extract each: Strategic Communications: - Collaborates on strategic communications planning, coordination, and engagement opportunities to maximize visibility and consistency across the university. - Lead the development and execution of comprehensive communications strategies aligned with the College’s goals and priorities. - Oversee internal communications including faculty/staff updates, institutional announcements, and stakeholder messaging. - Lead production and content strategy for College's internal newsletter addressing transparency and engagement through Dean updates, Cabinet communications, departmental highlights, and employee recognition. - Direct the planning and execution of the Dean’s Annual Report, the College’s signature annual publication. - Coordinate with departments, academic units, and university partners to ensure message alignment, brand consistency, and timely dissemination of communications. - Oversee website content strategy and coordinate with university central communications to ensure brand alignment and message consistency Executive Messaging: - Partners with the Division of University Communications & Marketing to ensure alignment with university priorities, messaging, and brand standards. - Serve as the primary strategist and lead writer for executive communications from the Dean and senior leadership. - Develop speeches, remarks, video scripts, and high-impact messaging for events, ceremonies, and institutional announcements. - Partner closely with the Dean’s Office and senior administrators to shape and amplify the College’s leadership voice across key audiences and platforms. - Architect and manage recurring leadership communications, including the Dean's Pulse Check column, and evaluate engagement to continuously enhance effectiveness. Digital & Print Media Strategy: - Lead the College’s digital media strategy, ensuring cohesive and effective multichannel storytelling. - Oversee content planning, publishing, and performance tracking across social media platforms (LinkedIn, Instagram, Facebook, and X), and monitor analytics to guide growth and visibility. - Manage centralized strategy for branded promotional items and marketing materials, ensuring brand consistency and equitable distribution across departments and annual College events. - Guide strategy for email campaigns, newsletters, and website content in partnership with relevant departments. - Oversee the development and placement of digital and print advertising in support of program recruitment, brand awareness, and community engagement. - Ensure brand consistency across all College-owned channels and external placements Creative & Content Strategy: - Provide high-level creative direction for core College campaigns, publications, and brand-forward materials. - Guide development of marketing collateral and digital assets supporting institutional priorities and external storytelling. - Oversee creative quality standards and ensure alignment with university brand guidelines. - Collaborate with the Assistant Director to manage creative workflows and production capacity. Alumni Programs Leadership: - Lead the strategic direction of alumni engagement across UME, GME, and Graduate Programs. - Oversee lifecycle engagement initiatives including mentorship programs, recognition programs, volunteer pathways, milestone celebrations, and digital engagement campaigns. - Direct alumni communication strategy on MedOwls Network ensuring strong alumni/student connectivity. - Partner with Student Affairs, Advancement, and Graduate Education to align alumni initiatives and strengthen long-term community connection. - Develop a multi-year engagement framework that supports alumni identity-building, belonging, and community storytelling. Event Marketing & Institutional Events Strategy: - Provide strategic leadership and oversight for event marketing and high-visibility institutional events. - Supervise the Events Manager, who leads operational planning, logistics, vendor coordination, and on-site event execution. - Develop and implement promotional materials strategy for all institutional events, including procurement, branding standards, and distribution planning. - Establish an annual event strategy aligned with college priorities, including donor events, recognition ceremonies, community outreach, recruitment events, and Dean’s Office engagements. - Ensure events incorporate cohesive branding, pre-event promotion, event-day messaging, and post-event storytelling across digital and print channels. - Lead cross-college collaboration for major external visibility events, coordinating with partner colleges to define overarching institutional themes, develop cohesive messaging frameworks, ensure brand alignment, and create unified promotional strategies. - Collaborate with Advancement, Student Affairs, and academic units to ensure events support institutional reputation, community engagement goals, and stakeholder experience. - Evaluate event performance and engagement outcomes to refine and enhance future event strategy Leadership, Strategic Initiatives & Cross-Functional Collaboration: - Participates in regular planning and coordination meetings with the designee of the Division of University Communications & Marketing. - Supervise marketing and communications team members. - Provide mentorship, professional development opportunities, and performance management for direct reports. - Support strategic planning and business development initiatives, including stakeholder facilitation, competitive analysis, market research, messaging framework development, and executive briefing materials. - Lead or contribute to cross-functional institutional projects requiring strategic communications, community engagement, or change management expertise. - Liaise with institutional partners on cross-unit messaging, shared campaigns, and collaborative initiatives. - Serve on College and University committees as assigned. - Perform other job-related duties as assigned to support the strategic communications, alumni engagement, and institutional visibility goals of the College. Now Minimum Qualifications: Master's degree in an appropriate area of specialization and six years of appropriate experience; or a bachelor's degree in an appropriate area of specialization and eight years of appropriate experience required. We could put that under Requirements or Qualifications. Since we have both headings, we could put Requirements for experience/education, and Qualifications maybe for skills? But we don't have separate skills. To avoid thin sections, we could combine into Requirements (or Qualifications). The instruction: Prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Requirements (includes qualifications), Benefits, Schedule. Thus we will not have Qualifications separate. Now Benefits: The posting includes a block: "FAU Benefits And Perks If Benefits & Perks are important to you, then FAU is the place to be! Working at FAU has its perks! In addition to helping drive change and having a positive impact by supporting our students, staff, and faculty, FAU offers: Excellent benefit packages including Medical (PPO/HMO $50 per month single & $180 per month family), Dental, Vision, Life Insurance, Flexible Spending plans, Employee Assistance Program (EAP) and much more. State retirement options including tax-deferred annuities and Roth 403(b) plans. State employees Public Service Loan Forgiveness (PSLF) program. Sick Leave Pool Program. Paid time off (eligible employees) including vacation and sick leave, 1 personal day, 9 paid holidays, and paid winter break (at President’s discretion). Paid Community Engagement Volunteer Service Day Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - Tuition assistance after 6 months of full-time employment. For in-unit faculty, the EESP program may be extended to spouses and dependent children (eligibility rules apply). For details on FAU's amazing offers visit us at https://www.fau.edu/hr/benefits/index.php" We need to preserve all substantive information. We'll make a
    • for each benefit item. List: - Medical (PPO/HMO $50 per month single & $180 per month family) - Dental - Vision - Life Insurance - Flexible Spending plans - Employee Assistance Program (EAP) - State retirement options including tax-deferred annuities and Roth 403(b) plans - State employees Public Service Loan Forgiveness (PSLF) program - Sick Leave Pool Program - Paid time off (eligible employees) including vacation and sick leave, 1 personal day, 9 paid holidays, and paid winter break (at President’s discretion) - Paid Community Engagement Volunteer Service Day - Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - Tuition assistance after 6 months of full-time employment. For in-unit faculty, the EESP program may be extended to spouses and dependent children (eligibility rules apply). We could also include the link but maybe it's extra; but it's substantive? It's a reference for details; we could keep as a li. Now Schedule: Work Days and Hours: Monday - Friday, 8:00 am - 5:00 pm. We'll put that in a

      maybe. Now we need to output only HTML fragment, no /, no markdown. Thus:

      About the role

      ...position summary...

      Responsibilities

      • ... each responsibility area ...
      ...

      Requirements