Director of Shopper Marketing

About the role

The Director of Retail and Shopper Marketing is responsible for developing and executing shopper marketing strategies that convert awareness into trial and loyalty. This role sits at the intersection of brand, sales, and retail execution, ensuring RYZE feels like the obvious choice in the aisle.

Responsibilities

• Develop the annual shopper marketing strategy and calendar by channel, customer, and season.
• Allocate trade and shopper dollars to maximize trial, drive repeat, and build loyalty.
• Build programs that connect brand investment to in-store execution and deliver measurable ROAS.
• Own the tools that build presence on shelf, including displays, POS, shippers, secondary placements, and branded fixtures.
• Build tailored programs for key retail partners that integrate RYZE's brand priorities with retailer initiatives.
• Manage the shopper marketing budget with discipline, using data to identify opportunities, improve programs, and support better business decisions.
• Manage a small but growing team and external agency partners, setting a high standard for execution quality and accountability.

Requirements

8+ years of progressive experience in Shopper Marketing, Retail Marketing, Trade Marketing, or Customer Marketing. Experience developing and executing shopper marketing programs that drive retail growth, strengthen retailer partnerships, and deliver measurable business results. Experience creating customer-specific programs, supporting line reviews, and building integrated shopper marketing strategies across retail channels. Comfortable using metrics such as ROAS, velocity, TPR performance, and loyalty data to evaluate performance and make informed recommendations.