Director of Sales – West

About the role

Working with fleets of every size, the Vomela Transportation team manages branding as an ongoing system—consistent color to G7 standards, durable materials, and coordinated nationwide installation—so a customer's brand shows up the same way across every vehicle, market, and year. Joining Vomela means leading sales for an established, growth-oriented company at the forefront of fleet and transportation branding.

Responsibilities

• Own and deliver the Western territory's revenue and margin targets.
• Develop and execute sales strategies that drive revenue growth, market expansion, and customer retention across regional and national fleet accounts.
• Establish sales objectives, forecasts, and strategic plans for key markets, territories, and fleet accounts.
• Identify new business opportunities, market trends, and emerging customer needs.
• Build and strengthen executive-level customer relationships while supporting major sales presentations, negotiations, and account growth initiatives.
• Monitor sales performance, pipeline activity, and profitability metrics to drive results and continuous improvement.
• Ensure disciplined Salesforce usage, pipeline hygiene, and forecast accuracy across the team.
• Lead and develop a team of sales professionals across the Western region to achieve individual and organizational goals.
• Set quotas and territory assignments, manage performance, and help build the hiring plan to close coverage gaps.
• Establish clear expectations, accountability measures, and performance standards.
• Support talent development through coaching, mentoring, recruiting, onboarding, and succession planning.
• Foster a culture of collaboration, customer focus, and continuous improvement.
• Serve as a trusted advisor to fleet and transportation customers by aligning Vomela's solutions with their brand and business objectives.
• Represent Vomela at industry events, trade shows, and key customer engagements.
• Partner with operations, project management, finance, and marketing teams to ensure seamless execution, customer satisfaction, and profitable growth.
• Partner with project management, account management, and operations to scope, quote, and execute complex multi-location fleet graphics programs and nationwide rollouts profitably.
• Drive pricing and margin discipline on custom bids in partnership with leadership.
• Support pricing strategy, contract negotiations, and process improvements that enhance the customer experience and protect margin.

Requirements

• Bachelor's degree or equivalent professional experience.
• 8+ years of experience in sales leadership, business development, account management, or related roles.
• Proven success leading sales teams, developing growth strategies, and achieving revenue targets.
• Experience in fleet or vehicle graphics, large-format printing, experiential marketing, live events, branded environments, retail activations, signage, printing, or related industries preferred.
• Strong leadership, coaching, communication, negotiation, and relationship-building skills.
• Strong business acumen with the ability to analyze sales performance, forecasts, and financial data.
• Experience using CRM platforms, preferably Salesforce (SFDC).
• Strategic, customer-focused, and solutions-oriented mindset with the ability to thrive in a fast-paced, project-driven environment.

Pay

$125,000 – $175,000, DOE

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off
• Short Term & Long-Term Disability
• Training & Development
• Wellness Resources