Director of Sales - West

What you will bring

• Minimum 10 years of B2B sales experience, including at least five years in a sales leadership role
• 5+ years’ experience selling to residential home builders and distributor channels
• Experience managing independent rep agencies and direct sales teams
• Bachelor’s degree in a related field or equivalent work experience; MBA preferred
• Proven ability to lead and develop high-performing sales teams and while achieving revenue targets
• Strong financial and business acumen
• Demonstrated leadership, collaboration, and strategic thinking skills
• Ability to challenge conventional approaches through data-driven decision making
• Skilled at viewing challenges from multiple perspectives and navigating complex solutions
• Excellent verbal and written communication skills
• Consistent demonstration of high professional and ethical standards
• Proficiency in CRM and other sales enablement tools
• Willingness and ability to travel extensively (up to 80%)

How success is defined

• Develop and implement regional sales strategies aligned with corporate goals
• Identify growth opportunities and lead initiatives to capture new business
• Implementation and management of Key Performance Indicators (KPIs)
• Prepare monthly, quarterly, and annual sales forecasts
• Manage the regional sales budget and expenses
• Build and maintain strong relationships with key accounts, builders and specifiers
• Develop and own the distribution strategy within the territory
• Collaborate with marketing and product teams to support channel specific campaigns
• Lead and motivate a team of independent and company sales representatives
• Set clear performance goals and provide ongoing coaching and development
• Track and analyze sales metrics to assess performance and identify areas for improvement
• Foster a culture of accountability, collaboration, and continuous improvement

Visual Comfort Offers

• Work-Life Balance: This role meets with customers and team members primarily Monday through Friday with 80% travel required.
• Training & Development: A comprehensive and structured training program, complemented by ongoing education and opportunities for career advancement.
• Paid Time Off: Generous vacation accrual and paid time off policies.
• Holidays: 7 paid holidays per year, in addition to 2 floating holidays.
• Compensation: Competitive base salary with monthly variable compensation.
• Health Benefits: Visual Comfort covers the majority of employee medical premiums, and offers competitive vision and dental coverage available starting the first day of the month following your start date.
• Insurance: Company-provided life insurance and short-term disability coverage.
• Retailer: 401(k) plan with company matching up to 4%, available beginning the first of the month following your hire date.