Director of Sales, Southeast

Sales Leadership

Exceed volume, profit, and market share targets for Tropicale's products across the Southeast & Nationally (accounts to be defined).

Cultivate and strengthen executive-level relationships at retailers to position Tropicale as a strategic partner of choice.

Drive a high-performance approach that encourages calculated risk-taking, establishes rigorous performance standards, and pursues ambitious growth objectives.

Own the P&L for these accounts, balancing immediate sales execution with long-term strategic planning to achieve net sales and EBITDA commitments.

Set the cadence for account engagement and business reviews, establishing clear performance metrics and holding internal cross-functional partners and external broker resources accountable to delivering results that align with both Tropicale's objectives and the retailers' annual planning priorities.

Broker Management

Manage and elevate broker partnerships to drive customer growth and maximize Tropicale's presence at the retailers, Direct broker strategy and execution to achieve distribution gains, increase velocity, and capture new placement opportunities.

Deliver comprehensive category performance insights and sales trend analysis, equipping broker partners with the data and strategic direction needed to win with buyers.

Establish clear expectations, maintain rigorous accountability standards, and foster collaborative problem-solving, to ensure Tropicale receives best-in-class representation and that broker resources are fully aligned with company growth priorities.

Strategy & Execution

Build and execute collaborative sales plans with clear deliverables and performance accountability to ensure program success.

Design, implement, and assess promotional initiatives while strategically deploying trade funds and merchandising investments to maximize ROI.

Maintain promotional calendars aligned with corporate guidelines while adapting plans based on emerging opportunities.

Integrate input from retail partners and internal stakeholders to create comprehensive growth roadmaps.

Monitor market dynamics, consumer trends, and shopper behavior to translate insights into actionable tactics that keep Tropicale ahead of competitive shifts.

Establish product assortment and pricing frameworks while developing customer acquisition and retention approaches.

Track volume drivers, business metrics, and cost structures to make informed P&L decisions and to recommend strategic improvements based on data-driven findings.

Experience And Skills

• Strong existing relationships with Southeast preferred, with proven ability to leverage these connections for business growth
• Previous experience with National Accounts (Kroger, Costco, as examples) preferred, with proven ability to leverage these connections for business growth
• Demonstrated ability to identify both short- and long-range growth opportunities based on in-depth understanding of both company and customer(s) strategies
• Data-driven decision maker with advanced analytical skills and proficiency in translating syndicated data, POS reporting, and market intelligence into winning strategies
• P&L accountability mindset with expertise in driving net sales and EBITDA performance through disciplined budget management and ROI-focused decision making
• Experience developing successful new business-building ideas based on total understanding of the customer’s business drivers and go-to-market strategies
• Relentless achiever who brings competitive fire, accountability, and a proven track record of winning in the marketplace
• Entrepreneurial leader who brings energy, urgency, and strategic vision to build momentum and create a sustainable culture of excellence and accountability
• Possesses executive maturity and presence evoking intelligence, confidence, respect and is humble, well-spoken, understated, and at ease with people
• Four-year undergraduate degree in Business Administration, Marketing or related field