Director of Sales (Senior Living)

Your Role

You’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

Position Highlights

• Status: Full Time
• Schedule: Core schedule is Sunday through Thursday to ensure weekend coverage. Team rotates weekends and supports each other for time off and coverage.
• Location: Naples, FL
• Rate of Pay: $60,000 base salary + Commission/Bonus (Total Compensation $100,000+)
• (Exempt – Salaried)

Why You'll Love This Community

At Aston Gardens at Pelican Marsh, you’ll join a distinguished sales team within a vibrant, resort-style senior living community in beautiful Naples, FL. With resort-level amenities across a lush, gated campus and membership in Discovery Senior Living, LLC, you’ll be part of a brand that truly stands out—and makes a difference. If you’re driven, enjoy building relationships, and want to sell a lifestyle, not just a unit, this role gives you the chance to grow professionally while helping people find their next home in a thriving market.

What You’ll Do

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow-up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

Qualifications

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
• Minimum 2 years of sales and marketing experience
• Proven record of achieving sales targets and occupancy goals
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience using CRM systems to manage leads and track performance
• Strong communication, presentation, and relationship-building skills
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
• Professional, compassionate approach with a resident- and family-first mindset
• Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)

About Discovery Senior Living

We offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, meals and uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.

Benefits You’ll Enjoy

• Full benefits package available (medical, dental, vision, PTO, 401k, and more)
• Work in a purpose-driven, resident-first environment
• Be part of a collaborative and supportive leadership team
• Make a lasting impact on the lives of residents and families

About the Role

The Director of Sales plays a crucial role in the success of the community by leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. The role involves connecting with prospective residents and families, developing referral networks, and collaborating with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.