Director of Sales New Opening AC/Element 350 Rooms
Ascent Hospitality · Birmingham, AL · 3 mo ago
Business DevelopmentFull-time
BENEFITS
- Competitive Salary!
- Benefits - Health, Dental, Vision, Life Insurance, and other supplemental options!
- 401k with employer MATCH!
- Paid PTO!
- Uniforms Provided for most positions!
- Team Member Hotel Discount Program!
ESSENTIAL FUNCTIONS
- Develop sales goals and strategies and ensure alignment with the brand business strategy.
- Professional and consistent supervision, guidance, coaching, support, resource, monitoring, measuring and fine-tuning of other sales associates per designated and signed job descriptions.
- Ensure each sales associate achieves their individual sales budgets and goals.
- Execute the sales strategy and ensure individual booking goals are met for both self and staff.
- Coach leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
- Ensure the development of a strategic account plan for the demand generators in the market.
- Ensure focus is on proactive selling and reactive selling with individual and group goals.
- Determine and develop marketing communication activities, in conjunction with Regional Marketing Communications.
- Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Develop strong partnerships with local organizations to further increase brand/product awareness.
- Review the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.
- Determine competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
- Attend sales strategy meetings to provide input on weekly and overall sales strategy.
- Suggest innovative marketing ideas and proactively develop deployment strategies to continue to grow market share.
- Serve as the sales contact for the General Manager, property leadership team, Regional Sales leaders and current and future guests.
- Serve as hotel authority on sales processes and sales contracts.
- Develop strong community and public relations by ensuring property participation in local, regional and national trade shows and client events.
- Participate in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
- Identify public relations opportunities and coordinate activities to augment the overall marketing communication strategy.
- Serve as the General Manager by coordinating crisis communications.
- Support the General Manager by coordinating crisis communications.
- Execute and supports Customer Service Standards and hotel's Brand Standards.
- Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Perform other duties, as assigned, to meet business needs.
QUALIFICATION STANDARDS
- Previous experience as a DOS or Sales Manager in the hotel industry is a plus.
- High school education is required. College education is preferred.
- Must have prior experience in Sales Manager or Supervisor role.
- Must be able to effectively lead and motivate a team.