Director of Sales - HELOC

GreenSky LLC, headquartered in Atlanta, is a leading technology company Powering Commerce at the Point of Sale® for a growing ecosystem of merchants, consumers, and banks. GreenSky’s highly scalable, proprietary and patented technology platform enables merchants to offer frictionless promotional payment options to consumers, driving increased sales volume and accelerated cash flow.

About the role

GreenSky is seeking a Director of Sales – HELOC to drive new client acquisition for GreenSky's HELOC financing solution within the high-job-size Home Improvement vertical. This is a field-based, outside sales role focused on securing contracts with merchants running large-scope, high-ticket projects, including Design-Build firms, pool builders, ADU (accessory dwelling unit) builders, and shed/outdoor structure manufacturers, where project sizes regularly exceed what point-of-sale unsecured financing alone can support.

While new client acquisition is the primary mandate, the Director will also activate HELOC across GreenSky’s existing high-job-size merchant base, where large-project flows make current merchants natural adopters. This is an individual contributor, quota-carrying role, with a defined trajectory toward team leadership: as the HELOC book of business and territory grow, top performers in this seat will be considered to lead a team of several sellers, taking on coaching and pipeline oversight responsibilities in addition to their own book.

Location: Remote (must be near a major travel hub). 50% travel for face-to-face time with prospects, industry events, and job-site walkthroughs. Overnight travel as needed.

Responsibilities

• Drive new client acquisition for GreenSky's HELOC financing solution within the high-job-size Home Improvement vertical.
• Secure contracts with merchants running large-scope, high-ticket projects (Design-Build firms, pool builders, ADU builders, shed/outdoor structure manufacturers).
• Activate HELOC across GreenSky’s existing high-job-size merchant base.
• Nurture and grow the business following the sale.
• Train merchant sales teams to introduce HELOC financing and invite customers into the application experience on high-price-point projects.
• Partner closely with GreenSky’s licensed Mortgage Loan Originator (MLO) team, which handles all consumer-facing loan discussions; operate within program compliance guardrails without presenting loan terms or taking applications.
• Lead web-based and in-person client presentations, meetings, and training sessions.
• Build and maintain strategic relationships at industry events (e.g., design-build, pool, and outdoor living trade shows) to generate net-new business opportunities.

Requirements

• 5+ years of B2B outside sales experience; preferably within financing, payments, HELOC/home equity lending, or high-job-size Home Improvement (Design-Build, Pools, ADUs, Sheds/outdoor structures).
• Demonstrated success selling to owners/decision-makers of high-average-ticket contractors and builders, where project sizes routinely exceed standard unsecured financing limits.
• Proven track record of:
  • New Business Development: Identifies and pursues new opportunities to expand the customer base.
  • Managing a healthy pipeline of qualified prospects and overseeing the full sales cycle, from initial engagement through closing, to ensure consistent revenue growth.
  • Leveraging strong command skills to facilitate training sessions for groups of sales professionals, demonstrating how to introduce financing availability and invite customers into the application experience to increase average ticket and close rate.
• Working knowledge of HELOC and home equity lending fundamentals (underwriting basics, appraisal/valuation triggers, funding timelines) sufficient to credibly sell against project-size objections.
• Experience with Salesforce as well as Zoom, Microsoft Teams, or similar online web-conference software.

Preferred Qualifications

• BA/BS degree preferred.

Pay

The base salary for this role ranges from $80,000 per year to $90,000 per year + monthly commission (no cap). Compensation will be determined by several factors, including relevant knowledge, skills, and experience.

Benefits

• Full suite of medical, dental, and vision insurance.
• Disability and life insurance.
• 401k retirement benefits.
• Paid time off, paid holidays, and paid personal/sick time.